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4 Ways to Get More Value From a Website Redesign

Do you need a new website for your business? Does your existing web presence look dated, or is it no longer helping you to support your bigger business goals?

Often, the decision to have your website redesigned is an easy one. However, choosing a company to work with, and figuring out what your new site should look like, is not always so simple. The last thing you want to do is waste your time and money on a fresh website that won’t bring you any closer to the new sales you are looking for. Unfortunately, it’s easy to feel like you’re spinning your wheels on the Internet when you don’t have the right focus or plan to work from.

To help you get moving in the right direction, today we want to share for easy ways you can get bigger bottom-line value from a redesign of your business website…

#1 Analyze Your Existing Website Thoroughly

Often, business owners come to us because the websites they have just “aren’t working.” However, they can’t always put a finger on what’s wrong, or why it’s happening. That’s why we like to begin every business website redesign project afresh. That means we examine the existing site – in terms of its layout, coding, content and even analytics – to better understand the situation. We advise you not to skip this step. Until you know how your current website is performing, it’s difficult to make the right decisions to move ahead.

#2 Get the Right Website for Your Business

It’s easy to fall into the trap of wanting a website that’s just like a competitor’s, or is very similar to something you’ve seen in another business or industry. However, even though other websites can give you a good starting point for inspiration, it’s important that you have the right web presence for your business. That means putting your unique selling strengths front-and-center, and paying attention to the opportunities or restraints that factor into your long-term business planning. What’s “good” for one company might not be ideal for another. Different businesses need different buildings and retail spaces; web design works in the same way.

#3 Emphasize Appearance and Horsepower

For a website to have real value to a business, it needs to stand out in a couple of important ways. First, it has to be appealing from an artistic standpoint. If your website doesn’t look great, or at least well-organized, then you aren’t going to seem credible and professional to customers. The second aspect has to do with functionality. You can use plug-ins and programming to add all kinds of features to your website. You don’t want to overdo things, but neither should you overlook the importance of your websites horsepower. It doesn’t matter how great the layout is if your pages don’t allow your business to run more smoothly.

#4 Have a Strong Online Marketing Plan in Place

Unless you already have a very strong online following, buyers aren’t going to find your website if you don’t promote it. From the moment your pages go live, you should have a plan in place that incorporates things like search engine optimization, social media marketing, email newsletters,

pay- per-click ads, and more. Putting them all together in a profitable and cohesive way is the key to increasing online sales and walk-in traffic. That’s central to the success of your website and your company as a whole, so make online marketing a focus from the start.

Remember, getting a new website doesn’t always mean getting a better website. There are a lot of companies out there who will be happy to design fresh pages for you, but aren’t all that concerned about whether you see positive ROI from your investment.

Avoid the most common mistakes by keeping these four pieces of advice in mind. Or, for expert web design and online marketing assistance that’s tailored to your company and challenges, contact our creative team today to set up a free consultation and website review.

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