Words are powerful things. With the right ones on your
website, you can attract search engine visits, separate yourself from your
competitors, and even convince visitors to place an order or share their
Contrary to what you may have heard in the past, it isn’t
impossible to create the kind of content that leads to epic sales growth.
Neither does it necessarily require you to hire a high-priced copywriter.
Instead, you just have to know and follow a handful of proven principles.
Want to know what they are? Here are five steps you can
follow today to write hard-hitting content that drives customers to take
#1 Write to a Person,
Not a Marketplace
Do you know who your perfect customers are? If so, picture
them in your head every time you sit down to write a webpage, blog post, or
Instead of thinking in terms of demographics, picture a
single individual who is sitting in front of you. That will help you to avoid
platitudes and focus on what matters to the kind of real person who will be making
decisions to buy your products or not.
#2 Narrow in on Pain
Points and Tangible Benefits
In the world of selling there is an old piece of advice that
goes like this: “talk about benefits, not features.” That applies to writing
great web content, too. Instead of thinking in terms of technical specs, tell
your customers about the things your products and services actually do for them.
Focus specifically on the headaches or worries that can be taken away.
In other words, think about why someone should buy what you
have to sell and make it as pointed as possible. That will give your web
content an unmistakable edge.
#3 Get Emotional with
As humans we like facts and figures but make decisions based
on our emotions. That’s why we are drawn to things that make us feel younger,
more energetic, and sexier instead of more rational purchases at lower prices.
You don’t need to go over the top with your web content, but
you should use emotional language whenever possible. That’s what resonates with
buyers and leads to epic sales growth.
#4 Create a Sense of
Buyers love to get information but often have trouble making
decisions. If you can give them a little bit of a nudge – possibly through
limited-quantity supplies or deadline-driven coupon codes, for example – you
can dramatically increase conversions.
There’s a fine line between “nudging” and resorting to high-pressure
tactics, of course, but you have to find the right balance. Otherwise, you’ll
find that many of your customers will think about purchasing from you endlessly
without ever taking the final step.
#5 Refine Your
Content Until Conversions Rise
As long as your website keeps growing your content should
keep improving. You should be open to testing new headlines, messages, and
offers on a month-by-month basis.
Even creative industry professionals like us can’t predict
with perfect accuracy what buyers will or won’t respond to. So, we use split
testing, track our web analytics, and keep aiming for bigger and better
results. It takes time and patience, but it’s the only way to guarantee we are
going to squeeze as many sales as possible from every online marketing
Let Us Supercharge
Your Online Marketing
At Kinetik IT, we don’t just work with interesting web
design and online marketing concepts – we help our clients to grow their
businesses in ways that can be measured on the bottom line. Contact us today to
schedule a free consultation and let us show you what we can do for your