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How to Jumpstart Your Ecommerce Conversions

Amongst new ecommerce entrepreneurs, there is a sense that the big challenge of getting an online store off the ground has to do with generating traffic to the website. They tend to think that if you just find enough buyers you’ll be bound to sell lots of products.

That’s certainly accurate in the sense that you need lots of targeted traffic to your website if you want to generate sales. However, simply having visits won’t ensure a healthy bottom line. In order to get profits month after month you have to have plenty of conversions from that traffic.

In this article we are going to give you a handful of tips you can use to jumpstart your ecommerce conversions starting today. Let’s begin by defining a successful website visit…


Figure Out Which Conversions You Need

The first step in boosting ecommerce conversions is defining what a good outcome looks like on your website. More often than not, that’s going to be a finished sale. However, if your customers make decisions in stages then a “conversion” might mean downloading a buying guide or getting them to watch a demo video.

Once you know what your goal is, it’s easier to set up your online store in a way that funnels visitors towards that outcome.


Upgrade Your Marketing Tools

In some ways, we seem to be entering a golden age of ecommerce. Not only are there tools for advanced analytics and mobile-friendly programming, but also content management systems that allow you to track buyers on a contact-by-contact basis.

You can use these platforms to streamline your marketing, customize offers, and refine your landing and product pages over time.


Offer Social Media Specials

Social media sites haven’t exactly replaced search engines, but they are influencing buyers more than ever. If you can build a strong following on Facebook or Twitter, for example, you’ll have the ability to broadcast coupon codes, live events, and limited-time offers to your audience.

Each of these can generate fast sales at high margins, particularly if you create a sense of urgency in your social messaging.


Make Use of Reviews and Testimonials

Buyers like reading about product specifications and seeing informational videos. When it’s time to share their credit card number, though, they want to know what other customers like them thought about your products. That’s where real-world reviews and testimonials can carry a great deal of weight.

By making it easy for buyers to leave their feedback, and for shoppers to find verified reviews, you increase your own credibility and make your product pages more persuasive.


Remove Any Barriers to the Sale

Most customers will be a little bit nervous placing an order with you for the first time, even if they feel good about your products and prices. So, sharing information like industry awards or money-back guarantees can go a long way towards easing their minds.

The biggest barrier between you and a new customer is one of doubt and skepticism. When you put trust indicators in your online store to show that purchases are safe, you take away a big mental stumbling block that could otherwise keep buyers from submitting an order.


Need More Ecommerce Firepower?

At Kinetik IT in Arizona we have helped dozens of entrepreneurs to launch – and even revive – their ecommerce websites. Whether you need help with design, programming, or online marketing, our team of creative experts is here to help. Contact us today to schedule a free consultation and online store review!

5 Ways to Get Customers to Recommend You on Google

Surveys show that almost 90% of buyers will read an online review before they make a purchase, appointment, or walk-in visit to a business they don’t already know. And, Google currently gets more than three-quarters of all search traffic in North America. Put those two facts together and it’s obvious that Google reviews should be a cornerstone of your online marketing effort.

That’s straightforward enough, but gathering feedback from customers isn’t always so simple. Even though buyers like reading reviews, they rarely take the time to leave them. When they do, it’s usually because they are dissatisfied, not because they want to share a great experience with others.

Knowing that, how can you get customers to recommend you on Google? Today, we are going to share five simple tips you can use to boost and improve your Google review profile right away…


#1 Ask Them for Their Testimonials

Sometimes the clearest solution is the most effective one. Often, even your most committed customers might not realize just how important it is for your company to get good reviews and testimonials. By simply asking them to go online to your Google business profile and say something nice, you might be able to convince some of them to take a moment to do so. This can be especially effective with your happiest customers, who in turn tend to leave the best reviews.


#2 Give Them Hassle-Free Customer Service

If you’re smart you can turn a negative into a positive by handling any customer service request quickly and efficiently. Make it a point to correct every problem and clear up any misunderstandings within a very short period of time. Buyers won’t just be impressed when you exceed their expectations; they’ll often tell the world about it.


#3 Hold a Contest or Raffle

You can get into a lot of trouble paying for positive reviews for your business. However, there’s nothing unethical or problematic about incentivizing buyers to leave honest feedback. You could hold a raffle, contest, or drawing for reviewers so long as there isn’t any necessity for them to give up a certain star rating or perspective in return. People love free things, and a giveaway can be great for your review profile.


#4 Make Your Google Business Page Prominent

Sometimes, the easiest way to get more reviews is to simply make sure buyers know where to leave them. In other words, by filling out your Google business page with details like photos, logos, current addresses, and website links, you make it easier for customers who have worked with you to find your business and share their opinions. At the same time, taking these steps makes it more likely new customers will find you, too.


#5 Add Links to Your Google Business Page

Even when you aren’t necessarily making a big push to get more reviews, you should have lots of links to your Google business page for customers to find. You might include them on the home page of your website, and your social media feeds, and even in your email signature. You don’t want buyers to have to hunt for your information, and some of them might decide to leave a testimonial after they’ve been prompted to do so a half-dozen times.


Is Your Online Reputation as Strong as it Could Be?

If you get the feeling that your online reputation – the reviews and feedback buyers have left about your business – isn’t helping your business as much as it could be, then it’s time to make a change. Contact the online marketing experts at Kinetik IT in Phoenix, Arizona today to see how we can help!

Writing Online Content For Epic Sales Growth

Words are powerful things. With the right ones on your website, you can attract search engine visits, separate yourself from your competitors, and even convince visitors to place an order or share their contact information.

Contrary to what you may have heard in the past, it isn’t impossible to create the kind of content that leads to epic sales growth. Neither does it necessarily require you to hire a high-priced copywriter. Instead, you just have to know and follow a handful of proven principles.

Want to know what they are? Here are five steps you can follow today to write hard-hitting content that drives customers to take immediate action…


#1 Write to a Person, Not a Marketplace

Do you know who your perfect customers are? If so, picture them in your head every time you sit down to write a webpage, blog post, or online ad.

Instead of thinking in terms of demographics, picture a single individual who is sitting in front of you. That will help you to avoid platitudes and focus on what matters to the kind of real person who will be making decisions to buy your products or not.


#2 Narrow in on Pain Points and Tangible Benefits

In the world of selling there is an old piece of advice that goes like this: “talk about benefits, not features.” That applies to writing great web content, too. Instead of thinking in terms of technical specs, tell your customers about the things your products and services actually do for them. Focus specifically on the headaches or worries that can be taken away.

In other words, think about why someone should buy what you have to sell and make it as pointed as possible. That will give your web content an unmistakable edge.


#3 Get Emotional with Your Language

As humans we like facts and figures but make decisions based on our emotions. That’s why we are drawn to things that make us feel younger, more energetic, and sexier instead of more rational purchases at lower prices.

You don’t need to go over the top with your web content, but you should use emotional language whenever possible. That’s what resonates with buyers and leads to epic sales growth.


#4 Create a Sense of Urgency

Buyers love to get information but often have trouble making decisions. If you can give them a little bit of a nudge – possibly through limited-quantity supplies or deadline-driven coupon codes, for example – you can dramatically increase conversions.

There’s a fine line between “nudging” and resorting to high-pressure tactics, of course, but you have to find the right balance. Otherwise, you’ll find that many of your customers will think about purchasing from you endlessly without ever taking the final step.


#5 Refine Your Content Until Conversions Rise

As long as your website keeps growing your content should keep improving. You should be open to testing new headlines, messages, and offers on a month-by-month basis.

Even creative industry professionals like us can’t predict with perfect accuracy what buyers will or won’t respond to. So, we use split testing, track our web analytics, and keep aiming for bigger and better results. It takes time and patience, but it’s the only way to guarantee we are going to squeeze as many sales as possible from every online marketing campaign.


Let Us Supercharge Your Online Marketing

At Kinetik IT, we don’t just work with interesting web design and online marketing concepts – we help our clients to grow their businesses in ways that can be measured on the bottom line. Contact us today to schedule a free consultation and let us show you what we can do for your company.

Creating the Web-Based App Your Business Needs

More and more, clients are turning to us for web-based app creation. They are waking up to the fact that they can do more than ever with technology, particularly when it comes to automation and custom programming.

As big as the possibilities are within this realm, though, you might be wondering how you can narrow them down to solve the specific challenges you’re facing on a day-to-day basis. So, today we want to give you a quick guide to creating the web-based app your business needs now. In order to help you find the perfect concept, we would invite you to answer a handful of simple questions that can point you in the right direction…


What Do You Want to Accomplish or Automate?

You can use web apps for ecommerce, scheduling, logistics, resource management, and so much more. The possibilities are as endless as your imagination. For the moment, though, think about what it is you would actually like your website to do. What is the one task or function that would make the biggest difference in your business or organization?

When you can answer that, you have the basis for a very profitable web-based app.


Who Will Use Your App? How Will They Use it?

Getting to a core idea is great, but it’s only a first step. Next, you have to know who your base of users will be. Does your website need to be designed for customers, employees, or even associates and volunteers? Is it some combination of these groups?

Think carefully about who you need your web app to work for, and how they’ll interact with it. For instance, it’s one thing to build a web app that functions as a front-facing website (like Amazon), and another to build a native app that will live on a smart phone or tablet.


How Can You Streamline the User Interface?

In a best-case scenario, you’ll know your target audience and purpose so well that the visual and user experience aspects of your web app will take care of themselves. Still, it’s worth considering what you want your app to look and feel like.

We live in a digital world where aesthetics are a big deal. You don’t have to match Apple in terms of your attention to detail for fonts and colors, but you should strive to create a web app that is as sleek as it is powerful.


Is Your App Being Properly Tested?

We like all of our clients to remember that testing is a crucial part of web app development. Otherwise, your programming might not work the way it’s supposed to, or fail to function on certain devices and operating systems. In some cases, it could even create performance or online security issues.

Remember, this is all about designing the web app your business needs. Safety and stability are important parts of that equation.


When Will You Update Your Web App?

No website or app is ever really finished. Instead, they simply get to the point where they can be launched and then improved later. Keep that in mind and create a schedule for future feedback and additional updates.

You certainly don’t want your web app to become stale over time, or to stop working with newer forms of other software. That’s why you should be thinking about future releases before the first version ever goes live.


Learn More About Custom Web App Development

Want to learn more about custom web development, and how you can use small apps to realize huge savings or marketing gains in your business? Contact the programming team at Kinetik IT today. We’ll help you explore your ideas while showing you how we’ve become Arizona’s number one web app development resource.