kinetik IT blog spot

Are you sick of seeing visitors come to your website without completing a purchase, signing up for your newsletter, or otherwise taking action to further a sale? Do you have plenty of searches and social visits, but too many bounces and too few revenue-generating results?

If so, you might need one of our seven proven tactics for massive website conversions. Let’s look at some tools you can put to use in your business today…

#1 Better Traffic-to-Landing-Page Alignment

Wherever your web traffic is coming from, visitors have something on their minds when they arrive on your website. Keep those “pain points” in mind as you put your landing pages together. The more a potential customer identifies with your marketing messages, the easier will be for you to persuade them to take the next step.

#2 Instant Discount Codes

It goes without saying that price is a big consideration for a first-time customer. They want to get as much as they can for the lowest possible price. By offering instant coupon codes for new customers you can sometimes nudge otherwise-reluctant buyers forward so they feel comfortable placing their first-order on your website.

#3 Customer-Focused Information Offers

In situations where there is a big purchase or decision to be made, you can’t always persuade a prospect to take a huge step all at once. What you can do, though, is offer a very targeted piece of information (like a downloadable e-book or video) that helps them to see the value of what you have to sell. That gives you a way to follow up with them again later and get them thinking about your solutions.

#4 Targeted Video Testimonials From Customers

Online marketing can present you with a catch-22 situation. On the one hand, your content has to be compelling if you want to generate results. But on the other hand, if your content is too good buyers will be skeptical of your claims. By showing them video testimonials from other real customers you can break through their hesitation and allow them to move forward confidently.

#5 Money-Back Guarantees on Your Products

Just like testimonials, money-back guarantees help prospective customers to remove some of the perceived risk from a transaction. If they know they can recover any cash that has been spent in the event that they aren’t 100% satisfied, then there isn’t much of a reason for them to hesitate in buying.

#6 Dynamic Content and Individualized Offers

It’s easier than ever to integrate dynamic content into your website. These could be pages, offers, or even pop-up ads that change based on browsing history, shopping cart behavior, etc. Given that no two buyers have the exact same needs, integrating that kind of individualized approach to your marketing can be a huge boost to conversion rates.

#7 Retargeting Ads That Give Buyers a Second Chance

Internet marketers are starting to realize what great salespeople have known for decades: that “no” usually isn’t a final answer. With retargeting ads, you can give buyers additional chances to come back to your website even after they’ve failed to convert on the first visit. In some businesses these campaigns can triple or even quadruple conversion rates.

Ready to Boost Your Website Conversions?

If you want to see more visitors coming to your website – and turn more of those visits into sales opportunities – you need a creative team that understands what it takes to generate real-world results you can see in your bottom line. Contact Kinetik IT in Phoenix today to schedule a free consultation!

We have learned over the years that business owners and executives generally don't think about their networks, or networking equipment, until it becomes a problem. New servers or data packages aren’t items anyone is eager to add to a yearly budget, and few business-minded people want to dig into the technical details of their hardware and software all that often.

Put these factors together and it’s no wonder we often find ourselves dealing with outdated networks that cause big problems behind the scenes.

If you have an older network it could be slowing your company or organization down – both literally and figuratively. To help you understand why, let’s look at a few issues that tend to creep up when you haven’t updated your technology for a while…

Poor Connection Speeds

If you routinely find you get faster connection speeds through your phone or tablet then you do the actual computers in your office, that could be a sign your network is outdated or severely overtaxed. Slow connection speeds aren’t just annoying; they can lead to timeouts, unsubmitted forms, missing emails, and a host of other issues that cost you money.

Insufficient Bandwidth for All Devices

Some older networks have equipment that can only handle so many devices comfortably at once. That can be a big problem, even in a small office. Once you start adding workstations and laptops to phones, printers, and even web-connected smart devices onto an aging router (for example), some employees or tasks are going to suffer. This might even lead to random dropped connections, or just slow connectivity throughout your business.

A Lack of Proper Online Security

Emails that won’t send and printers that go offline are annoying but survivable. Behind-the-scenes, though, a slow and aging network might not be properly configured to help you fight off criminals who want to steal your data or hack your website. That’s partly because they might not have the right encryption or firmware, and partly because they may not be compatible with newer cloud platforms or virus protection systems. Either way, your business and bottom line are at risk.

Incompatibility with Newer Hardware and Software

We all know that the world of technology moves quickly. If you’re still using equipment or operating systems from years gone by, then it will inevitably cause conflicts with newer hardware and software. In other words, if you don’t keep up with the times then the devices and apps you spend money on won’t work the way they are supposed to (and might not work at all). To keep your business lean, efficient, and competitive you can’t afford to waste money on new tech and not get the benefits of upgrading.

Small Aggravations and Productivity Problems

While we have largely focused on the large issues that come up with an outdated network, the reality is that living with old servers and service plans is like dying by a thousand cuts. They’re just so many ways your business is affected, from online research that takes longer than it should to VOIP calls that never come through clearly. The end result is a business that’s slower than it should be, and customers who wonder why you don’t seem to be as sharp as your competitors. That’s a big price to pay for holding onto an outdated network.

Need Someone to Review Your Network Setup?

Want to know if your network is causing you problems, or if there are cost-effective ways to use technology to solve your biggest business challenges? Contact the experts at Kinetik IT in Phoenix today. We can schedule a consultation and show you exactly what is and isn’t working with your current IT plan.

Branding is a big topic. It’s such a big one, in fact, that amidst all the talk about logos, identities, and style sheets, it’s easy to lose sight of the fact that it isn’t an abstract concept. The fact of the matter is that building your brand can help you boost sales. We know because it’s a story we’ve seen play out again and again.

Wondering exactly how the money you spend on improving your brand and image could come back to you in terms of new sales, accounts, or appointments? Let’s look at a few of the most obvious ways…

Branding is about Instant Impressions

When you have a great brand in place, you'll make a sharp first impression on potential customers, colleagues, and even employees. That means you have an immediate advantage and people are more apt to decide to work with you. That’s because they began the relationship assuming you are competent, professional, and trustworthy.

Conversely, when your branding is vague or underwhelming you don’t begin with any of these advantages. That makes it harder to establish the right tone later.

People Recognize Brands over Products and Prices

Business owners often assume customers buy based on price. That's certainly a factor, but it’s definitely not the only one. Just look at the way many people will pay premiums for certain types of clothing, food, or luxury items even though more cost-effective choices are available.

When people know and like your brand, they are more likely to buy from you even if competitors sell similar products or services for less.

Strong Branding Builds Trust

The real goal of your branding effort should be to establish an identity in the marketplace that is instantly recognized by anyone within your customer base. That is, when they see your logo they know exactly who you are, what you’re about, and why they should work with you instead of taking their business elsewhere.

All of this comes back to an issue of trust. When you have a strong brand, it means buyers implicitly trust your marketing messages in a way they don’t trust others.

The Right Branding Campaign Can Increase Referrals

Although we’ve touched on the advantages of branding in a one-to-one setting, it’s also true that you can increase positive referrals and reviews with a strong brand. Buyers feel more comfortable recommending businesses that are known to others. Furthermore, we all have a subconscious bias towards being associated with winning and success.

When your brand is strong enough people will want your prestige to rub off on them. That means more introductions, better candidates for your job openings, and bigger opportunities to expand.

Good Branding Improves Conversion on All Marketing Campaigns

Your brand doesn’t exist in a vacuum. The more well-known it gets, the more effective the rest of your marketing is. When people know your image and message they are more responsive to email, online ads, and even print offers. That, in turn, boosts your brand even more.

The bottom line is that a strong branding effort tends to be self-fulfilling over time. The more you put into it, the bigger rewards you’re going to get out of the process later.

Need Help With Your Company’s Brand?

At Kinetik IT in Phoenix, we have helped hundreds of companies to establish themselves as leaders in the marketplace. From logos and visual identities to brand development and style sheets, we know what it takes to separate your business from the competition.

Contact us today to schedule a free consultation and see what we can do for you!

As a leading web design firm and IT provider, we always advise our clients to back up any sensitive data they need to run their companies. This applies especially strongly to websites, copies of which should be made regularly and stored on a secure and remote server.

Unfortunately, many business owners and executives don’t have someone reminding them to back up their websites. And even when they do, they don’t always follow this good piece of advice.

With that in mind, today we want to take a look at what can happen when you don’t back up your website regularly. Here are just a few of the possible consequences…

Your Content May Permanently Disappear

If your website isn’t being backed up, then it’s entirely possible that the only layout, content, and collected information might live on a hosting server somewhere. Although it doesn’t happen often, these servers can crash or suffer hardware failures. And, they can be targets for hackers.

Should any of these events come to occur, you could lose access to everything that has been written and designed for your company. That could set your marketing plan back years.

Sales and Leads Might Grind to a Halt

Once your website goes down without a backup copy ready to use, you won’t just be facing the pain and expense of rebuilding your web presence from the ground up. That’s because you’ll probably miss out on lots of sales and leads in the meantime.

Imagine what would happen to your bottom line if your most powerful source of new revenue suddenly dried up. Why risk that when it’s so easy to put backup copies of your website in place?

Your Credibility Takes a Big Hit

Obviously, a website that’s offline can’t generate online sales, leads, or walk-in visits for your business. However, it’s worth pointing out that a missing website sends a bad message to potential customers or colleagues. How likely would you be to contact the company if you visited them online and found nothing but an error message or a “coming soon” page?

Even worse, with no existing website in place it could take weeks to get back online. That means a lot of lost sales and some business opportunities you might not ever get back.

You Could Lose Access to Email

In some cases, a hosting plan might be tied in together with an email server. In other words, if one disappears, or has to be reinstalled, you could lose access to the other.

What this really means in the real world is that an issue with your website could lead to an unexpected email outage. For that reason, a good IT provider will ensure your email messages are being backed up along with any content on your business website.

You Start Your Next Web Design from Scratch

As we’ve already mentioned, losing your website without any backups can mean wiping out all the pages, blog posts, and updates you’ve worked to create over the years. That creates headaches because it means your next web designer has to start from nothing, while Google may ignore you because your website appears to be broken.

There’s never a good time to begin from nothing online, particularly when you've already devoted time and money to building up your online footprint. Don’t throw away the progress you’ve made simply because you don’t have backup copies of your website in place.

Want to learn more about protecting your website and data? Contact the Kinetik IT team in Phoenix today so we can help you find the first steps you’re looking for.

Web development is something of an interesting topic in business circles. To some owners and executives, it essentially amounts to website design. To others, and particularly those in the online marketing industry, development has more to do with functionality and user features than it does visuals and layouts.

These two areas of business website creation tend to overlap quite a bit, of course, but the point is that you probably want an online presence for your company that does more than show pictures of your team and products. In this day and age, you want pages and applications that give information, automate data collection, and perform lots of other features that help your bottom line.

The good news is that all of that is very possible. The bad news is that it won’t happen by accident. If you want a website that’s as versatile as a business tool as it is an online brochure, you’re going to have to plan ahead.

With that in mind, let’s look at a handful of key questions you should ask yourself when planning the perfect web development project…

What do You Want Your Website to do?

You can think of this question in a couple of ways. The first points at the specific features you’d like to have included on your site. Maybe you want to have real-time inventory and pricing data. Perhaps your customers can benefit from shipping information or currency calculators. It could be that a live customer chat feature would help you get more orders and decrease returns.

In a bigger picture sense, though, we would invite you to think about what it is you want your website to do for your business. How could it impact your bottom line by helping you to improve sales, increase your margins, or cut costs? Often, the goals you have for your company can help lead you to the right features to integrate on your pages.

Until you know what it is you want your website to actually accomplish, it’s difficult to create a plan that will meet your needs.

How Do You Want Your Website to Look?

This is the part of the process business owners and executives love. And, even though we are emphasizing the functionality and business power of a web presence, aesthetics are still important.

That’s because your website shouldn’t just “look good.” It should reflect your value and unique selling proposition by positioning you correctly against your colleagues and competitors. And, it should be designed in a way that grabs the attention of your most important prospects and customers. It should almost literally jump off the page and make them want to interact with your content.

Make no mistake: your website has to do a lot of things, but it also has to look like something buyers want to use. If it doesn’t, then all the features in the world aren’t going to help.

What Existing Apps Can Help You Meet Your Business Goals?

When it comes to web programming, not everything has to be built from the ground up. In fact, they’re so many apps and plug-ins out there that work alongside WordPress, Drupal, Magento, and every other major platform that you can often get by with little or no custom development.

It’s worth pointing out, however, that it’s easy to overload your website with extraneous plug-ins that add little to user experience while slowing down your website or adding security risks. Think of them like ornaments on a Christmas tree – you really stand out, but too many can tip the whole thing over on its side.

This is another area where a good development team can help you to not only find the right solutions, but to figure out what you really need on your website in the first place. They can help you find the fine line between giving visitors lots to use and keeping your website working quickly and cleanly.

Is Your Web Development Project Worth the Time and Expense?

Just like anything else in your business, there should be a cost and benefit analysis attached to website development. You might not want to pay for all the features you have in mind, and some ideas may turn out to be unprofitable in the long run.

In most cases, the biggest risk associated with spending money on web development is putting too little into a project. That might sound counter intuitive, but a truly innovative website sets you apart from your competitors. If you have functions and features they don’t, customers will come your way. But if you cut corners when having your site developed, it can come off as generic, glitchy, or hard to use. In that case, the money you’ve spent will have been wasted.

If you have a great idea for a web development project that can take your business to the next level, then commit the right resources to the job. Good programming costs less than you would imagine, and it almost always pays for itself in the long run.

What Plans Do You Have to Update Your Web Programming?

The golden rule of coming up with custom software – whether it’s going to be used on the web or locally through a computer or phone – is that you have to plan for future updates, patches, and new releases.

Obviously, doing a bit of planning with your project and hiring the right company is going to cut down on the revision work that is needed, and will stretch out the time between new versions. Eventually, though, your needs for your site will change. Or, web browsers and HTML standards will shift. Either way, you’ll have to release something new to keep up or watch your business fall behind.

The good news here is that updating a well-programmed website is hardly ever a big or expensive project, even if it contains custom code to run specific features. However, if you ignore this part of the process, you’ll have a hard time maintaining a positive ROI as your competitors catch up and then surpass you.

Web Development Made Easy

When most business owners and executives decide they “need a website,” they don’t have any of these issues on their minds. And even when they have thought about a website in terms of programming and functionality, it’s easy to lose track of important priorities when they are sorting through layouts, logos, and content.

That’s why it’s important to choose the right creative team if you want a website that has advanced features. The right firm will take the time to get to know your business, ask you about your needs, and even make suggestions that can help your company rather than creating a generic web presence for you as quickly and cheaply as possible.

If that sounds like the kind of service you want and expect, then maybe it’s time to talk to the experienced marketing and programming minds at Kinetik IT in Phoenix. Drawing on what we’ve learned building websites, software, and online marketing campaigns for dozens of organizations around Arizona, we can answer your questions and point you in the right direction.

Reach out today to schedule your free consultation!

How much do you know about custom software development? Or a better question might be: how much do you care about custom software development?

In truth, most business owners and executives don’t give it a lot of thought… until they learn that specialized programming can help them to automate data entry, streamline order processing and fulfillment, customize marketing, assist with scheduling, and help with dozens of other tasks that are critical to any company. In other words, having someone program an app specifically for your company can make or save you huge amounts of money.

Of course, that’s the one thing you really need to know about custom software development. Once you get past the basic reason why businesses invest in programming, though, there are a lot of other little things to consider. That’s because they can help you focus your thinking and get your project off the ground.

Today, we want to share with you nine things you might not have known about custom software development but probably should…

#1 Custom Programming is More Common Than You Think

Custom programming isn’t just for huge companies, or firms with big technical resources. In fact, we have worked on software builds and tweaks for very small enterprises and brand-new upstarts.

You don’t have to have huge budgets to benefit from software development. In fact, the smaller and more specific your company is, the easier it is to separate yourself from the competition with the right app or resource. So, if you haven’t thought about custom programming in the past because you imagined it was too complex or intensive for your operations, think again. No matter where you look, businesses like yours are using apps to accomplish more and spend less.

#2 It Doesn’t Have to Cost a Fortune

Not only can custom software development save you tons of time and money every week by making it easier for you to run your company, but it probably costs a lot less than you might imagine.

New clients are routinely surprised at how affordable it is to work with a team of experienced programmers. Unless your vision is extraordinarily complex, there isn’t any reason you have to break the bank to bring it to life. The same goes for scheduling. You probably won’t be waiting nearly as long as you would imagine to get finished software you can use.

#3 You Don’t Have to Start an App or Program from Scratch

In some cases, it makes sense to start from scratch when building a new piece of software. Very often, though, we can tweak an existing application, create a plug-in that piggybacks off another piece of software, or work from a template that’s already been created.

The benefits of working from existing software are that it speeds the process up, costs less money, and gives you a conceptual head start. It also restricts your imagination a little bit, but if you aren’t looking to reinvent the wheel – and just want to make it turn a little bit faster – know that your goal is probably well within reach.

#4 Software Development Can be a Productivity Booster

As we’ve already mentioned, there are dozens or hundreds of potential uses for custom software development. However, automating repetitive work tends to be one of the most impactful ways to use a new app or program.

If you have a part of your business that currently takes more hours than it should, or regularly produces costly and time-consuming errors, then a new custom app might be just what you need. The more time you can spend actually running your company (and having your employees handle the most important aspects of their jobs), the higher your productivity is going to go.

#5 There are Three Important Parts to Software Development

When business people think of “custom software development,” they usually imagine coders knocking out line after line until a piece of software is finished. In reality, there are really three important steps that have to be followed.

First, you and your creative team get together to discuss the concept. Then, they’ll create flowcharts and mockups of the interface so you can get a visual sense of the way your program will look and feel. And then finally, after that wireframe or static has been approved, they’ll start actually putting the pieces of code together.

Beware any programming team that only emphasizes aesthetics, for example, or functionality. Each of these steps is critically important, and you can’t afford to rush through any of them.

#6 It’s Important for Your Software to be Tested

Even the smallest pieces of custom software need to be tested extensively. This doesn’t take a lot of time, but it’s something you want to be sure is being handled.

There are couple of reasons for this. Naturally, you’ll want to ensure your app or program works the way it’s supposed to. At the same time, custom software should work well across any platform (for instance, desktop computers versus smartphones) it’s made to function on. And finally, you have to be sure your software doesn’t contain any security flaws that could leave it vulnerable to hackers.

This is an area where a lot of newer and inexpensive firms will cut corners. However, your business and credibility are on the line, so make sure testing is a priority.

#7 Your App or Program Might Change During Development

No matter how crystal-clear your vision of your finished program is, there is a chance that your idea might need to be changed or tweaked along the way.

When this happens, it’s usually because the client realizes a key feature is missing, or they discover users might like some functionality during beta testing. However, it’s also possible that your ideas will be amended because your original concept isn’t quite feasible, or could work more cleanly with a twist.

The more flexible you are during the software development process, the more likely you are to end up with something you and your customers or employees can actually use.

#8 Most Custom Software Needs Updates

Even the best pieces of custom software are never really “finished,” they just have to be released eventually. You should approach the launch of your app with the idea that it may need to be upgraded or revised later.

One reason for an upgrade or improvement traces back to the notion that you might decide to add new features. And, it’s possible your customers or users will ask for something more than what you give them initially. Even if those things don’t happen, though, you might need to eventually update your software to match changes to the operating systems it runs on.

A good custom software development team is going to prepare you for this eventuality early in the process and factor it into their quote. Once again, you should take it as a red flag if your programmer doesn’t bring up future updates and revisions with you.

#9 The Right Programming Team Can Make or Break Your Project

As you might imagine, choosing the right vendor is critically important to the success of your software development project.

An experienced team can guide you through each step and decision that comes up along the way; a bargain-basement vendor might simply take a feature list from you and then deliver work that meets the specs but doesn’t really fit the vision you had in mind. Then, you might be left with the dilemma of spending more time and money to get it right or using software that doesn’t really do the job you intended.

Experience, technical expertise, and reputation should be important guiding principles as you develop your app, so don’t sacrifice them to save a few dollars in your IT development budget.

Want to Learn More about Custom Software Development?

Do you have an idea for an app or program that could help your company grow? Or, do you simply want to learn a little bit more and figure out whether it’s something your business could profit from?

In either case, your next step is clear. Talk to the custom software development experts at Kinetik IT today. We have served businesses, nonprofits, and institutions across Arizona for years, helping them to find, imagine, and build the resources they need.

In one brief consultation, we can help you to think about software programming in a new way. Better yet, we'll give you the answers you need to tweak your idea or move it forward. Contact us now to get started!

Malware can take many forms. What they all have in common, though, is that they can turn into a big concern for your business very quickly.

Some pieces of malicious software take over your computers or workstations until you give up ransom payments to developers. Others can flood your business – including your employees and customers – with endless spam and pop-up ads. Perhaps the worst form of malware are the little bits of code that spy on your communications, looking for things like account numbers and financial transactions so thieves can get access to that information later.

Because the threat of malware is changing and evolving all the time, lots of business owners and executives aren’t really sure what they should do to guard against the threat. Even worse, most have no idea how to respond to a malware attack once it happens.

It’s easy to make things worse by doing something you shouldn’t. So, today we’re going to share a handful of tips you can use in the event you know or suspect you have malicious software on your computers or devices. We hope you are never in that situation, but if you are, here’s what you definitely shouldn’t do…

Don’t Ignore the Risk of Malware

When it comes to malware, a lot of professionals seem to take the “it could never happen to me” approach. That might be comforting, but it isn’t sound business strategy. You don’t have to run an enormous company to have hackers target your business. Many online thieves commit quick and easy crimes of opportunity. If your company’s hardware or software seems easy to get into, they’ll come looking for you.

It’s hard to find firm statistics, but it’s thought that malware affects thousands of small and medium-sized businesses throughout Arizona each year, costing them tens of millions in theft, missing revenue, and lost productivity. Typically, it’s the businesses that think they have the least to lose that are hit the hardest.

Know that the risk is real, and pay attention to warning signs like error messages, suspicious emails, and slow technology performance that seems to come out of nowhere. If any of these seems to be a problem, make a phone call and find out whether you need help from a professional IT team.

Don’t Panic About Your Malware Attack

If it turns out you do have malware on company computers or equipment, don’t panic. Sometimes, business owners or managers will decide to deal with the issue by formatting hard drives or replacing specific devices. Buying new tech can get expensive, and you don’t want to overreact and wipe out all your files at once.

You may not know what the scope of the problem is. That’s not great news, but it’s not a terrible position to be in, either. Things might not be as bad as they seem, and you don’t want to make them worse by taking drastic steps that won't solve the issue.

Sometimes the quick fixes business owners turn to in order to resolve malware are worse than the original infections themselves. Don’t turn a small repair into a big one by formatting something you shouldn’t, downloading software you don’t understand, or turning to a solution that seems too good to be true.

Don’t Ignore the Issue and Hope it Will Resolve Itself

Just as you don’t want to go too far, neither do you want to ignore malware if it has infected your computers or devices. Ignoring the problem won’t make it go away, and seemingly small issues can get progressively worse with inattention.

For example, some small pieces of spyware can download malicious code in the background if you don’t get rid of them right away. Or, you could end up spreading malware from one computer, workstation, or device to another if you aren’t diligent about getting rid of the problem. The point here is that the issue won’t solve itself, so don’t bury your head in the sand and hope for the best.

Having malware removed usually isn’t expensive or time-consuming, but it isn’t something that can be put off indefinitely, either.

Don’t Keep Infected Devices Online

Digital viruses resemble their biological counterparts in an important way – both stay alive through constant spreading and infection. So, if you don’t deal with malware quickly, there’s a chance it will move from one device on your network to another.

The best way to stop this from happening is by simply taking affected workstations, tablets, etc., offline if you can. Better yet, turn them off completely (unplugging cords if necessary) until they can be inspected by an IT professional. Leave them sitting where they are and you could make the problem worse, even if you aren’t actively doing anything with the affected hardware.

If you can’t take affected hardware offline, consider shutting down your network until the problem is solved. The problem will be fixed quicker if fewer devices have malware, and there will be less chance of hackers stealing information from you.

Don’t Make Any Payments or Money Transfers

In the last couple of years, lots of individuals – and more than a few very large organizations – have made big payments to hackers who are holding their files ransom. This is almost always the wrong course of action.

Even if the amounts demanded by the producers of a piece of malware are small, there are a couple of problems with the payoff approach. One is that you have identified yourself as a target for future exploitation. The other is that you are rewarding the hacker, thereby encouraging them to develop even more malicious code in the future.

Of course, there is also the chance that your financial information will be shared or stolen. So, take our advice and call an IT team if you are infected by malware, rather than paying a ransom you'll regret later.

Don’t Forget to Monitor Website, Email, and Financial Activity

In many cases, malware can be removed from many infected devices in a short period of time. Afterwards, you’ll want your IT team keeping an eye on your website, email, and other technology. Additionally, you’ll want to watch your own financial transactions to ensure nothing seems out of place.

There are two reasons you need to take this step. One has to do with unknown consequences. If you aren’t sure when your computers were infected with malware, then you can’t be certain what kind of information hackers already have. Also, this kind of activity check can help you be sure that all the malicious code was taken away and your business is back to normal operations.

In the same way your doctor wants to know you're well after giving you medicine, your IT team will likely want to keep an eye on your computers and email activity following a malware attack.

DO Call the IT Experts to Protect Your Business and Customers

As we’ve already mentioned, it’s a lot easier to deal with a malware attack that doesn’t happen, than it is to fix the damage after the fact. Unfortunately, most business owners and executives simply don’t have the time or expertise to identify suspicious activity, much less prevent it.

For that reason, your best bet is almost always to have an experienced team of technical experts working on your behalf. That’s exactly what we have at Kinetik IT in Phoenix. Contact us for a free consultation and you might be very surprised at just how easy and affordable it is to get the help you need.

Whether you’re dealing with performance and security issues stemming from a malware attack, or suspect you might not be as safe as you could be, now is the time to act. Get in touch with our team today so we can get your technology running perfectly again!

Do you know what to look for when you’re looking for a programmer to help with custom software creation? Most businesspeople don’t.

That’s only natural. Business owners and executives have no reason to be familiar with programming languages and design processes. They have to be focused on the bigger picture, which largely involves what they want from the finished product in terms of appearance and functionality. They can’t get those outcomes, though, until they have the right team in place.

The need to hire a programming team without having programming knowledge can lead to a bit of difficulty. How do you hire a team when it’s difficult to properly assess their qualifications? How can you be sure about who you’re going to if you aren’t entirely sure what separates one from another?

The first thing to know is that you absolutely can find the right software programming partner even if you've never written or seen a line of code in your life. All you need are the proper set of criteria to examine. Just like non-engineers can pick out great cars, our job is to look for the obvious signs of quality.

As veteran developers ourselves, today we are going to give you a quick peek behind the curtain. We are going to show you, in non-technical terms, exactly what to look for in a custom software programming vendor. It all starts with the one quality you would probably look for in any specialty…

Your Software Programming Partner Should Have Experience

The more you do anything, the better you get. With experience, it’s easier to avoid common mistakes and pitfalls, and to streamline your working process to come out with the right result.

Software programming is no exception to that rule, although a lot of startup firms and independent programmers would like you to ignore that fact. That’s because the least expensive and least experienced programmers want you to think that it’s all a matter of putting a few simple lines of code together. However, things are more complicated. Believe it or not, programming software takes vision and creativity along with a base of technical knowledge.

If you’re serious about creating a tool that helps you to market, automate, or better process information, then work with someone who understands the way a piece of software comes together. The experience level of your team matters, particularly if you have a complex project.

You Want a Programming Team with a Willingness to Listen

Although programming software isn’t as simple or straightforward as people tend to believe, in some ways it is the easier part of the job. That’s because the most valuable work happens when your vendor asks you what kind of program you want to create, and why certain features or ideas are important.

If your programmer isn’t listening carefully, they might miss the important details or jump to conclusions. That’s not a good idea, since programmers never know a client’s industry as well as the client does. The finer points of functionality, appearance, and usability all come into focus through a gradual question-and-answer period. That can sometimes take an hour, but it can last longer, too.

This is something a lot of business people wouldn’t necessarily consider to be important, but you don’t want a programmer who doesn’t take the time to figure out what you’re hoping to get from their work.

Choose a Software Programmer with Lots of Patience

In a lot of ways, designing and programming a custom software package is a lot like writing a book. You can begin from an outline, but they’re going to be revisions, additions, and even major plot changes along the way. You’ll find pieces of code are missing, need to be amended, or aren’t compatible with one another.

This is to say that good software programming takes a bit of patience. You have to be able to be calm and work through the little issues that are going to come up as you write line after line and then test your work. You also have to be able to step back and assess things when clients realize that what they asked for isn't exactly the same as what they wanted.

If you choose a software programming team that isn’t patient, you are going to end up with an app that feels rushed. That might get you to a finished program quicker, but over time you’ll have to deal with more errors and patches that hurt your profitability.

Your Software Development Partner Should Emphasize Reliability

There are software programming firms out there that specialize in giving clients more glitz than substance. That is, they build programs that look great, with interesting design features and animations, but don’t necessarily work as well as they should once they’re put to use.

In some cases, that can mean a lack of functionality. The resulting software just doesn’t have as many tools or features as the client originally intended, or those features aren’t as deep (in terms of reporting, etc.). In other cases, speed and reliability can be compromised. The app might run perfectly in a test setting, but crash repeatedly when it’s used on a different workstation or website.

When it comes to creating software, reliability is the name of the game. Refuse to work with any programming team that prioritizes speed or budget above long-term value.

Examine a Software Programmer’s Portfolio and Case Studies

Even if you know what you’re looking for in a software programmer, it’s not necessarily easy to find it. That’s because some people will tell you virtually anything in order to close the sale. You might have to do a little bit of research to get to the truth, or to verify that what you’re hearing is accurate.

This is where a custom software development company’s portfolio and case study examples come into play. You want to have the chance to take a good long look at their previous work, and to evaluate the statements past clients have made. What you’re looking for isn’t just positive feedback, but a sense that business owners and executives who have hired them the past are emphasizing experience, patience, etc., in their praise.

No one knows your software programmer like the people who have already hired them the past. Take the time to read what they have to say before making your decision.

Pay Attention to Your Developer’s Budget and Scheduling Terms

Before you sign the bottom line, it’s worth looking through the budget and terms proposed by your creative partner. What are they promising you in terms of delivery? What about additional costs for edits or revisions? How do the cancellation terms look?

Pay attention to each line item and don’t assume that the price you're quoted will always be the final cost. Some software companies make their money off of add-on fees, or aren’t great about meeting deadlines. You don’t want to get caught in a situation where you’re tied to a company that won’t deliver and you can’t get away.

A reputable programming partner is going to be confident enough in their work to offer you terms that are fair but friendly. If you get the sense that you’re being locked into something you might regret later, ask a few questions before finalizing the deal.

You Can Hire the Best Without Breaking the Bank

All things considered, it probably won’t come as a major surprise that the best software programmers aren’t usually the cheapest. Experience, technical skill, and business know-how tend to come with a cost.

With that being said, however, you can definitely work with the best in the business without breaking your IT budget. In fact, many of our clients actually save money on custom software programming because they don’t have to pay for delays, deal with unexpected errors, or suffer losses from apps that don’t do with they are supposed to. Quality always wins out in the end, especially in our industry.

So, if you want to work with the most trusted software programming team in Arizona, contact the experts at Kinetik IT. We’ll be happy to give you a free, no-obligation consultation to hear about your project. Then, we’ll show you just how easy it is to turn your idea into a finished product your clients, customers, or employees can use.

There are times when it’s obvious you need help with networking from an experienced Phoenix area IT team. When you’re staring at a pile of hardware that’s covered in water and giving off smoke, for instance. Or, when you try to load up your computers and see nothing but error screens.

However, when it comes to network maintenance and security, there are also more subtle indications you could use professional technical assistance. Sometimes, these little signals are clues that bigger (and more expensive) network problems are on the way. In other cases, they could simply be slowing you down and causing endless aggravation.

Either way, you don’t want to ignore serious network issues. They may get better on their own for a little while, but you’ll almost always end up with bigger headaches – not to mention IT repair bills – at a later date.

To help you understand why, let’s look at five clear signs that it’s time to call us for help with IT networking…

#1 Your Network Goes Down for No Identifiable Reason

If your network is unreliable, going off-line at irregular times and for no identifiable reason, it’s important to figure out what’s causing the issue. That’s because whatever problem you may have, it’s likely to become more prevalent the longer you wait.

Generally speaking, when a network isn’t as stable as it should be, it’s because there are hardware problems or conflicts in the configuration. In other words, you have a piece of equipment that is wearing out, or multiple devices or apps that don’t work together the way they are supposed to.

That might not seem particularly dire, but consider what happens when equipment fails altogether and causes more serious failures or data loss. Imagine that suddenly you can’t process credit card transactions, access account information, or save files you need to complete your projects. Why face that kind of situation when you can see it coming ahead of time?

#2 Your Network Performance is Slow at Times

A network that runs slowly from time to time might not seem like a big concern. After all, as long as it isn’t always happening, and performance turns back to normal, do you really need to worry about something that’s a minor inconvenience?

You probably should, if you want to get the most from your technology. Slow networks can be a sign that some of your hardware is on the verge of failing. Or, it could simply indicate that you have bottlenecks that are holding up the flow of data during peak periods of usage. It might even be a sign of compatibility problems between newer and older devices or software packages.

None of these common IT issues should cause you too much stress on their own, but they can lead to larger difficulties. For instance, if your network is too slow, it might prevent backups from occurring normally. Or, you could find that software updates can’t run the way they should, leaving you with security issues.

As a rule of thumb, it isn’t difficult to repair a slow or lagging network. Put it off for too long, though, and you might end up with a bigger issue than the one you started with.

#3 You Aren’t Sure if Your Network is Being Backed Up

No matter how big or small your organization might be, and what kind of hardware software you’re running, regular data backups are crucial to your long term profitability. That’s because you’ll eventually run into a situation where your primary storage devices fail.

A lot of business owners and executives fail to understand just how common it is to lose access to important data when it matters most. Something as simple as an electrical surge, hard drive failure, or an improper setting in the wrong place can all lead to years and years worth of files disappearing within moments. When that happens, you’re going to want the data you’ve been sending back and forth through your network to be accessible as quickly as possible.

If you aren’t sure where your data is being backed up, how often those backups are being run, or whether that backup data itself is being secured, now is the time to get the answers you need. Even a network that’s functioning perfectly at the moment can experience problems. That’s just a fact of life in the digital age. Whether such an event causes minor hiccups or major problems for your business will largely be dependent on what you have stored in the event of an emergency.

#4 Network Security Feels Like a Bit of a Mystery

It almost goes without saying that network security has become a top priority for businesses of all sizes in the past few years. For every high-profile hack and cybercrime that has made the news – and there have been dozens – there are dozens of other smaller companies affected by online theft and malware.

In the same way that locks, alarms, and cameras can help keep a retail business safe from shoplifters and break-ins, basic networking security protocols can prevent unauthorized third parties from snooping in on your files and communications. If you don’t have the right tools and procedures in place, though, you’re practically inviting thieves to see what they can steal.

A good IT team will ensure your network is as safe and secure as it can be. However, if you haven’t had a professional looking after your systems in the past, now might be a good time to ensure you aren't an easy target for hackers.

#5 You’re Opening a New Location and Want to Install Networking Equipment

Expanding your business is a sign of prosperity, not IT problems. But, it can also present some logistical headaches. Do you need to buy new networking equipment? Is what is available on the market compatible with your existing hardware and software? Are you sure your new network will be reliable, and connect seamlessly between offices or locations?

Your IT partner can help you make sense of all of these questions. That’s because a technical team that knows your business can help you choose the right hardware at an affordable price, set it up correctly, and test it for both performance and security. In other words, they can ensure you are ready to step in and get to work from the first minute your new office or location opens.

We deal with bad network configurations every week. Usually, they come about because a company was in a hurry to get things set up and didn’t do enough planning. That leads to persistent (and expensive) networking problems that go on and on for months and years. Do yourself a favor and hire an experienced IT partner who can set your systems up correctly the first time.

Networking and IT Support Done Right

Most networking issues, if they are caught early enough, are easy enough to fix. That’s because a team of trained technicians can identify simple issues with routers, servers, and backup media pretty quickly. Additionally, these kinds of components are generally inexpensive to repair or replace.

On the other hand, once you get into a situation where your network is failing, the costs can spiral out of control quickly. If you’re dealing with issues like malware or corrupted data, the problem can spread from one drive or device to another. And of course, it’s worth pointing out that you and your team aren’t being as productive as you could be when you can't communicate with customers and each other.

Consider these details together and it’s easy to see why networking problems should be dealt with sooner rather than later. Luckily, we have a team of trained, experienced, and inexpensive technicians that can get you back online and working quickly. So, if you’ve noticed one of these five signs affecting your network, contact Kinetik IT in Phoenix today so we can get to work for you!

Custom software development can be the key to boosting revenue and productivity with the perfect app. Or, it can be expensive, time-consuming, and pointless if the process drags on or the buyer gets a piece of software that doesn’t meet their business needs.

Having worked within the software development industry for so long, we know that the biggest issues that affect developers and their clients don’t appear out of thin air. Instead, they stem from things like poor planning and a rush to get a finished product out the door quickly.

That’s because a good piece of custom software is sort of like a cake that has to be baked. If you have a solid recipe, the right ingredients, and a diligent baker, you’re going to end up with something that looks and tastes great. On the other hand, if you wing it every step of the process, substitute salt for sugar, and give yourself an unrealistic deadline, the final result will be unappetizing to eyes and stomachs.

Because this is so important to understand – and because custom software development can be so profitable for businesses that use it correctly – we want to help you avoid making the common big mistakes. Here are nine ways you can prevent or solve the kinds of software development issues your colleagues and customers are struggling with…

#1 Ask Customers or Users What Features They Want

One of the classic mistakes you see in custom software development occurs before a single line of code has been written: moving forward with the wrong idea. If you aren’t creating something your customers, employees, or users want, then it doesn’t matter how great your software looks or what the performance is like.

You might use polls, questionnaires, or interviews. No matter what you prefer, though, it’s important that you get a sense of what features and functions matter most to the people who will actually use your software. Otherwise, you could end up with something they aren’t going to adopt in the first place.

#2 Plan Extensively, Even if You Think Your Project is Simple

Ideally, you’ll want every phase of your custom software development project planned out in advance. You’ll want to know exactly what your app will do, what it will look like, and which tools will be integrated before your programming team starts putting it together.

You might even anticipate stumbling blocks, programming challenges, and future releases. That information isn’t crucial at the outset (and in fact can be difficult to predict), but having more information and insights is better than less.

#3 Get a Written Agreement with Milestones Spelled Out

Naturally, your software development team is going to want you to sign a written agreement or proposal before any work begins. When you do, be sure that the deadlines and expectations for major milestones are spelled out thoroughly.

From a client’s perspective, this can add a little bit of peace of mind. You want to know when you’ll start seeing early versions of your software, at what date you can expect it to launch, and so on. For developers, these sorts of milestones also prepare the client so they can be ready to make important decisions in a timely way. That helps everyone to keep the process moving along.

#4 Decide on a Look for Your Software Interface

What do you want the various screens or pages within your software package to look like? At some point, early in the process, it’s good if you can decide on a certain aesthetic that will carry from one interaction to the next. That’s because you don’t want your programming team making a lot of last-minute changes to the visuals if it’s not necessary. That can lead to crashes and inconsistencies.

If you have a sense of how you want your interface to be presented, bring that up early on. The design element of your app isn’t necessarily as important as the concept itself, but it does add to the overall feel and usability of the finished product.

#5 Create Flowcharts for User Flow and Interface Design

In some ways, custom software projects are similar to web designs. That’s not only because many new apps end up on the internet; it’s also because you want to manage things so it’s as easy as possible for users to get from one screen, prompt, or feature to the next.

To maximize usability, work with your development team to come up with flowcharts and menus that guides users through the various steps needed to complete common tasks. You’ll double check this work in the testing phase later, but it’s easier if your software is set up in a coherent way from the beginning.

#6 Give Prompt Feedback to Your Development Team

As they move through the design and programming phase of your software development project, your creative team is going to present you with various models and mockups. These might be screenshots, artistic designs, or versions of your app with limited functionality.

When you receive them, take care to respond with any feedback in a timely way if possible. That will stop the development project from stalling, of course, but will also make it easier to facilitate a back-and-forth discussion that influences future work. To put it another way, it’s easier to prevent the same mistakes from being repeated again and again when your programming team is getting solid and immediate responses.

#7 Leave Time for Beta Testing and Security Evaluations

Sometimes, business owners, nonprofit directors, and executives get so excited about a software development idea that they want to rush the product to market, or get their team using it as quickly as possible. That enthusiasm is wonderful, but you should always leave a little bit of time on the calendar for beta testing and intensive review from your creative team.

No matter how well-planned or envisioned an app is, there are often small corrections that need to be made once real humans start interacting with the product. Additionally, you’ll want to ensure your software is as stable as it can be, and that it isn’t leaving you open to any kind of security concerns. It can be hard to wait while testing goes on, but it’s an important step that shouldn’t be skipped.

#8 Plan for Future Updates

Once your app is ready to launch, schedule some time with your development team to review your progress and talk about version updates later. You might not have any idea what those updates will be like, but you are very likely to need something once your software is in use.

Little patches, revisions to text, and feature growth are all common requests that come into play after an app or software package has been delivered. By planning to review for these changes ahead of time, you can make it easier for you and your team to keep track of what you might like to see done.

#9 Choose a Software Development Company You Can Trust

It’s worth pointing out, of course, that everything we’ve suggested on this list is easier to accomplish and manage when you have a team of experienced and professional software developers on your side. That expertise is going to come with a cost, but you’re also going to get what you need and expect in the end.

There is a common misconception that programming is all the same and it doesn’t matter who you work with for custom software development. However, the lowest bidders and newest providers start out on the bottom wrong for a reason. If you want software that helps your business to grow, and wish to avoid the kinds of headaches and issues that can cause you to give up on the project before it’s finished, then do yourself a favor and work with professionals you can trust.

Turn to Us for Custom Software Development

An experienced Arizona software development team won’t just give you a completed application you need – they’ll also have plenty of questions and guide you step-by-step through the programming process.

That’s how we’ve been so successful at Kinetik IT. With more experience than virtually any other team the Phoenix area, we have helped our clients to develop usable software that works in a variety of situations, and on just about any kind of platform or operating system you can imagine.

Whether you have a perfect idea of what you want your custom software package to do, or need to talk about the possibilities with a team of experts, we’re here to help. Contact our development team today and will be happy to schedule a no-obligation consultation for you. In just one short conversation you could get all the information you need to grow your company, automate repetitive tasks, and improve your bottom line.

Why not reach out now and get the answers you need?