As part of our web design and internet
marketing process, we often evaluate the competitors our clients will have
to face. We perform a competition-analysis to see who they’ll be up against, and whether they have any
reason to worry.
The challenging part about this part of the job is coming across a
company that is so firmly entrenched online that it can take months or years
for our clients to catch up. The best scenario is when the situation has is reversed,
and we know none of the other business owners out there are going to be able to
duplicate our work without starting massive campaigns on their own.
In some cases, a competitive edge can be so big that a
business won’t even try to compete on
line. Today, we want to show you exactly what it takes to scare your online
In order to dominate online, you have to have a modern
website. That means a responsive layout with mobile compatibility. It
also means streamlining your menus and user interface so visitors can find the
information they need very quickly. Do that and your website will be more
helpful than anyone else’s.
Use Your Blog
Nearly every business website includes a blog, but most
marketers don’t actually use them. But because Google treats every new post as
a fresh page of search-friendly content, blogging once a week or more gives you
a massive search visibility advantage over the competition.
Target Your Search
Terms for Niche Markets
A classic mistake in search engine optimization
is to target big, generic search phrases. That makes it easy for your
competitors to get around you by focusing on smaller groups. Decide who your
buyers are, in which geographic areas you want to target. That’s a great way to
shut out the competition.
Refine Your Google
The best way to beat a competitor in online advertising is
to simply be more efficient. You don’t have to spend more on Google AdWords,
for instance, if you have high Quality Scores. But, if your campaigns already
feature search terms with 9/10 or 10/10 scores, it’s hard for the competition
to match you in visibility… much less search advertising profits.
Generate Buzz on Your
It’s not how many social followers you have, it’s how tuned
in they are to your marketing messages. Nobody cares if you have 10,000 fake
followers, but if every one of your posts gets many likes and shares, you’re
going to get a lot of social exposure. Compose messages that get buyers talking
and you’ll be doing something most other business owners can’t.
Build up a Strong
A good online reputation is an enormous advantage in today’s
digital marketing world. That’s because buyers are likely to Google your
company and products before they make a purchase decision. Rack up more great
reviews than the competition and you’ll win customers they can’t.
Grow Your Email
When you have a healthy and growing email subscriber list,
you have an instant and almost free way to reach thousands of targeted
prospects at a time. Even better, you get a chance to contact them directly
without having them hear from your competitors in the first place.
When you have most or all of the items on this list covered,
you don’t leave the competition any room to step in and steal your customers or
grab attention from your prospects. If that sounds like the kind of position
you want to be in, we hope you’ll take a minute to call or email our team today
so we can begin a customized plan for your website.