kinetik IT blog spot

Tech Buzz at its best

How to Scare Online Competitors Away

As part of our web design and internet marketing process, we often evaluate the competitors our clients will have to face. We perform a competition-analysis to see who they’ll be up against, and whether they have any reason to worry.

The challenging part about this part of the job is coming across a company that is so firmly entrenched online that it can take months or years for our clients to catch up. The best scenario is when the situation has is reversed, and we know none of the other business owners out there are going to be able to duplicate our work without starting massive campaigns on their own.

In some cases, a competitive edge can be so big that a business won’t even try to compete on line. Today, we want to show you exactly what it takes to scare your online competitors away…

Streamline Your Responsive Website

In order to dominate online, you have to have a modern website. That means a responsive layout with mobile compatibility. It also means streamlining your menus and user interface so visitors can find the information they need very quickly. Do that and your website will be more helpful than anyone else’s.

Use Your Blog Regularly

Nearly every business website includes a blog, but most marketers don’t actually use them. But because Google treats every new post as a fresh page of search-friendly content, blogging once a week or more gives you a massive search visibility advantage over the competition.

Target Your Search Terms for Niche Markets 

A classic mistake in search engine optimization is to target big, generic search phrases. That makes it easy for your competitors to get around you by focusing on smaller groups. Decide who your buyers are, in which geographic areas you want to target. That’s a great way to shut out the competition.

Refine Your Google AdWords Campaigns

The best way to beat a competitor in online advertising is to simply be more efficient. You don’t have to spend more on Google AdWords, for instance, if you have high Quality Scores. But, if your campaigns already feature search terms with 9/10 or 10/10 scores, it’s hard for the competition to match you in visibility… much less search advertising profits.

Generate Buzz on Your Social Accounts

It’s not how many social followers you have, it’s how tuned in they are to your marketing messages. Nobody cares if you have 10,000 fake followers, but if every one of your posts gets many likes and shares, you’re going to get a lot of social exposure. Compose messages that get buyers talking and you’ll be doing something most other business owners can’t.

Build up a Strong Online Reputation

A good online reputation is an enormous advantage in today’s digital marketing world. That’s because buyers are likely to Google your company and products before they make a purchase decision. Rack up more great reviews than the competition and you’ll win customers they can’t.

Grow Your Email Subscriber List

When you have a healthy and growing email subscriber list, you have an instant and almost free way to reach thousands of targeted prospects at a time. Even better, you get a chance to contact them directly without having them hear from your competitors in the first place.

When you have most or all of the items on this list covered, you don’t leave the competition any room to step in and steal your customers or grab attention from your prospects. If that sounds like the kind of position you want to be in, we hope you’ll take a minute to call or email our team today so we can begin a customized plan for your website.


Comments are closed