kinetik IT blog spot

Tech Buzz at its best

Why Choose Kinetik IT For Your Outsourced Technology Needs?

We get the chance to meet with new business owners and executives every week. Often, they have been referred by their friends and colleagues. That gives us a big edge over the competition, of course, but many still ask the question that’s really on their minds: why should they work with Kinetik IT instead of another Arizona technology service provider?

There are a lot of answers we can give based on a client’s needs and situation. However, the most compelling answers can be summed up into four major benefits we bring to the table. Today, we are going to tell you why we think you should choose us for your outsourced IT needs.


We Keep Your Business Running Smoothly

The biggest reason clients go looking for outsourced IT provider is that they are tired of dealing with hardware and software problems, along with unplanned service outages. In other words, they just want their technology to work the way it’s supposed to.

Our team of specialists knows how important it is for you to be able to concentrate on your company, not the latest software update or cybersecurity threat. So, everything we do is designed to make your life easier and stress-free.


We Do More Than Fix Hardware and Software

While there are other IT companies and in and around Phoenix with similar technical skills and qualifications, few can match the consulting services we provide. That’s because they are used to fixing IT problems rather than seeing the big picture in a client’s business or organization.

You want an IT firm that can understand your goals, help you plan for the future, and even establish accurate technology budgets. With that kind of help you can turn IT from an expense to an opportunity and not only get exactly what you need to move your business plans forward, but do it while saving money.


We Offer Plans For Every Group or Need

Some IT companies will try to lock you into a much bigger monthly contract or agreement then you need. Or, they’ll charge big fees if you find your company is growing or shrinking and your technology needs change.

Our business has been around for decades, meaning we’ve gone through those same changes ourselves. Along the way, we’ve learned that everyone is happier when our clients have the flexibility to add or scale back services as needed. And, we make a point of customizing plans and billing options for every situation. That’s the way we would want to be treated, so it’s what we give our clients.


Kinetik IT Has an Unmatched Reputation in Arizona

One of the big challenges business owners have in choosing an outsourced IT company is that so many pack up and go every year. That’s unfortunate, because there is nothing enjoyable about having to bring in a new team of technicians, get them familiar with your hardware and software, and explain the ins and outs of your business or industry.

The Kinetik IT team has been serving clients around Arizona for a long time, and we don’t plan on going anywhere. That stability, along with an unmatched reputation for service has made us the choice for business owners who want real value in a tech support vendor.


Ready to Work With the Best?

If you’re tired of working with technology support companies that charge too much, play games with their pricing, or don’t deliver on their promises then we would love to hear from you. Contact Kinetik IT in Phoenix today to learn more about our work and get a free estimate for the maintenance, advice, and security services you need.

How to Jumpstart Your Ecommerce Conversions

Amongst new ecommerce entrepreneurs, there is a sense that the big challenge of getting an online store off the ground has to do with generating traffic to the website. They tend to think that if you just find enough buyers you’ll be bound to sell lots of products.

That’s certainly accurate in the sense that you need lots of targeted traffic to your website if you want to generate sales. However, simply having visits won’t ensure a healthy bottom line. In order to get profits month after month you have to have plenty of conversions from that traffic.

In this article we are going to give you a handful of tips you can use to jumpstart your ecommerce conversions starting today. Let’s begin by defining a successful website visit…


Figure Out Which Conversions You Need

The first step in boosting ecommerce conversions is defining what a good outcome looks like on your website. More often than not, that’s going to be a finished sale. However, if your customers make decisions in stages then a “conversion” might mean downloading a buying guide or getting them to watch a demo video.

Once you know what your goal is, it’s easier to set up your online store in a way that funnels visitors towards that outcome.


Upgrade Your Marketing Tools

In some ways, we seem to be entering a golden age of ecommerce. Not only are there tools for advanced analytics and mobile-friendly programming, but also content management systems that allow you to track buyers on a contact-by-contact basis.

You can use these platforms to streamline your marketing, customize offers, and refine your landing and product pages over time.


Offer Social Media Specials

Social media sites haven’t exactly replaced search engines, but they are influencing buyers more than ever. If you can build a strong following on Facebook or Twitter, for example, you’ll have the ability to broadcast coupon codes, live events, and limited-time offers to your audience.

Each of these can generate fast sales at high margins, particularly if you create a sense of urgency in your social messaging.


Make Use of Reviews and Testimonials

Buyers like reading about product specifications and seeing informational videos. When it’s time to share their credit card number, though, they want to know what other customers like them thought about your products. That’s where real-world reviews and testimonials can carry a great deal of weight.

By making it easy for buyers to leave their feedback, and for shoppers to find verified reviews, you increase your own credibility and make your product pages more persuasive.


Remove Any Barriers to the Sale

Most customers will be a little bit nervous placing an order with you for the first time, even if they feel good about your products and prices. So, sharing information like industry awards or money-back guarantees can go a long way towards easing their minds.

The biggest barrier between you and a new customer is one of doubt and skepticism. When you put trust indicators in your online store to show that purchases are safe, you take away a big mental stumbling block that could otherwise keep buyers from submitting an order.


Need More Ecommerce Firepower?

At Kinetik IT in Arizona we have helped dozens of entrepreneurs to launch – and even revive – their ecommerce websites. Whether you need help with design, programming, or online marketing, our team of creative experts is here to help. Contact us today to schedule a free consultation and online store review!

5 Ways to Get Customers to Recommend You on Google

Surveys show that almost 90% of buyers will read an online review before they make a purchase, appointment, or walk-in visit to a business they don’t already know. And, Google currently gets more than three-quarters of all search traffic in North America. Put those two facts together and it’s obvious that Google reviews should be a cornerstone of your online marketing effort.

That’s straightforward enough, but gathering feedback from customers isn’t always so simple. Even though buyers like reading reviews, they rarely take the time to leave them. When they do, it’s usually because they are dissatisfied, not because they want to share a great experience with others.

Knowing that, how can you get customers to recommend you on Google? Today, we are going to share five simple tips you can use to boost and improve your Google review profile right away…


#1 Ask Them for Their Testimonials

Sometimes the clearest solution is the most effective one. Often, even your most committed customers might not realize just how important it is for your company to get good reviews and testimonials. By simply asking them to go online to your Google business profile and say something nice, you might be able to convince some of them to take a moment to do so. This can be especially effective with your happiest customers, who in turn tend to leave the best reviews.


#2 Give Them Hassle-Free Customer Service

If you’re smart you can turn a negative into a positive by handling any customer service request quickly and efficiently. Make it a point to correct every problem and clear up any misunderstandings within a very short period of time. Buyers won’t just be impressed when you exceed their expectations; they’ll often tell the world about it.


#3 Hold a Contest or Raffle

You can get into a lot of trouble paying for positive reviews for your business. However, there’s nothing unethical or problematic about incentivizing buyers to leave honest feedback. You could hold a raffle, contest, or drawing for reviewers so long as there isn’t any necessity for them to give up a certain star rating or perspective in return. People love free things, and a giveaway can be great for your review profile.


#4 Make Your Google Business Page Prominent

Sometimes, the easiest way to get more reviews is to simply make sure buyers know where to leave them. In other words, by filling out your Google business page with details like photos, logos, current addresses, and website links, you make it easier for customers who have worked with you to find your business and share their opinions. At the same time, taking these steps makes it more likely new customers will find you, too.


#5 Add Links to Your Google Business Page

Even when you aren’t necessarily making a big push to get more reviews, you should have lots of links to your Google business page for customers to find. You might include them on the home page of your website, and your social media feeds, and even in your email signature. You don’t want buyers to have to hunt for your information, and some of them might decide to leave a testimonial after they’ve been prompted to do so a half-dozen times.


Is Your Online Reputation as Strong as it Could Be?

If you get the feeling that your online reputation – the reviews and feedback buyers have left about your business – isn’t helping your business as much as it could be, then it’s time to make a change. Contact the online marketing experts at Kinetik IT in Phoenix, Arizona today to see how we can help!