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7 Proven Tactics for Massive Website Conversions


Are you sick of seeing visitors come to your website without completing a purchase, signing up for your newsletter, or otherwise taking action to further a sale? Do you have plenty of searches and social visits, but too many bounces and too few revenue-generating results?

If so, you might need one of our seven proven tactics for massive website conversions. Let’s look at some tools you can put to use in your business today…

 

#1 Better Traffic-to-Landing-Page Alignment

Wherever your web traffic is coming from, visitors have something on their minds when they arrive on your website. Keep those “pain points” in mind as you put your landing pages together. The more a potential customer identifies with your marketing messages, the easier will be for you to persuade them to take the next step.

 

#2 Instant Discount Codes

It goes without saying that price is a big consideration for a first-time customer. They want to get as much as they can for the lowest possible price. By offering instant coupon codes for new customers you can sometimes nudge otherwise-reluctant buyers forward so they feel comfortable placing their first-order on your website.

 

#3 Customer-Focused Information Offers

In situations where there is a big purchase or decision to be made, you can’t always persuade a prospect to take a huge step all at once. What you can do, though, is offer a very targeted piece of information (like a downloadable e-book or video) that helps them to see the value of what you have to sell. That gives you a way to follow up with them again later and get them thinking about your solutions.

 

#4 Targeted Video Testimonials From Customers

Online marketing can present you with a catch-22 situation. On the one hand, your content has to be compelling if you want to generate results. But on the other hand, if your content is too good buyers will be skeptical of your claims. By showing them video testimonials from other real customers you can break through their hesitation and allow them to move forward confidently.

 

#5 Money-Back Guarantees on Your Products

Just like testimonials, money-back guarantees help prospective customers to remove some of the perceived risk from a transaction. If they know they can recover any cash that has been spent in the event that they aren’t 100% satisfied, then there isn’t much of a reason for them to hesitate in buying.

 

#6 Dynamic Content and Individualized Offers

It’s easier than ever to integrate dynamic content into your website. These could be pages, offers, or even pop-up ads that change based on browsing history, shopping cart behavior, etc. Given that no two buyers have the exact same needs, integrating that kind of individualized approach to your marketing can be a huge boost to conversion rates.

 

#7 Retargeting Ads That Give Buyers a Second Chance

Internet marketers are starting to realize what great salespeople have known for decades: that “no” usually isn’t a final answer. With retargeting ads, you can give buyers additional chances to come back to your website even after they’ve failed to convert on the first visit. In some businesses these campaigns can triple or even quadruple conversion rates.

 

Ready to Boost Your Website Conversions?

If you want to see more visitors coming to your website – and turn more of those visits into sales opportunities – you need a creative team that understands what it takes to generate real-world results you can see in your bottom line. Contact Kinetik IT in Phoenix today to schedule a free consultation!


How Your Outdated Network is Slowing You Down


We have learned over the years that business owners and executives generally don't think about their networks, or networking equipment, until it becomes a problem. New servers or data packages aren’t items anyone is eager to add to a yearly budget, and few business-minded people want to dig into the technical details of their hardware and software all that often.

Put these factors together and it’s no wonder we often find ourselves dealing with outdated networks that cause big problems behind the scenes.

If you have an older network it could be slowing your company or organization down – both literally and figuratively. To help you understand why, let’s look at a few issues that tend to creep up when you haven’t updated your technology for a while…

 

Poor Connection Speeds

If you routinely find you get faster connection speeds through your phone or tablet then you do the actual computers in your office, that could be a sign your network is outdated or severely overtaxed. Slow connection speeds aren’t just annoying; they can lead to timeouts, unsubmitted forms, missing emails, and a host of other issues that cost you money.

 

Insufficient Bandwidth for All Devices

Some older networks have equipment that can only handle so many devices comfortably at once. That can be a big problem, even in a small office. Once you start adding workstations and laptops to phones, printers, and even web-connected smart devices onto an aging router (for example), some employees or tasks are going to suffer. This might even lead to random dropped connections, or just slow connectivity throughout your business.

 

A Lack of Proper Online Security

Emails that won’t send and printers that go offline are annoying but survivable. Behind-the-scenes, though, a slow and aging network might not be properly configured to help you fight off criminals who want to steal your data or hack your website. That’s partly because they might not have the right encryption or firmware, and partly because they may not be compatible with newer cloud platforms or virus protection systems. Either way, your business and bottom line are at risk.

 

Incompatibility with Newer Hardware and Software

We all know that the world of technology moves quickly. If you’re still using equipment or operating systems from years gone by, then it will inevitably cause conflicts with newer hardware and software. In other words, if you don’t keep up with the times then the devices and apps you spend money on won’t work the way they are supposed to (and might not work at all). To keep your business lean, efficient, and competitive you can’t afford to waste money on new tech and not get the benefits of upgrading.

 

Small Aggravations and Productivity Problems

While we have largely focused on the large issues that come up with an outdated network, the reality is that living with old servers and service plans is like dying by a thousand cuts. They’re just so many ways your business is affected, from online research that takes longer than it should to VOIP calls that never come through clearly. The end result is a business that’s slower than it should be, and customers who wonder why you don’t seem to be as sharp as your competitors. That’s a big price to pay for holding onto an outdated network.

 

Need Someone to Review Your Network Setup?

Want to know if your network is causing you problems, or if there are cost-effective ways to use technology to solve your biggest business challenges? Contact the experts at Kinetik IT in Phoenix today. We can schedule a consultation and show you exactly what is and isn’t working with your current IT plan.

How Building Your Brand Can Seriously Boost Sales


Branding is a big topic. It’s such a big one, in fact, that amidst all the talk about logos, identities, and style sheets, it’s easy to lose sight of the fact that it isn’t an abstract concept. The fact of the matter is that building your brand can help you boost sales. We know because it’s a story we’ve seen play out again and again.

Wondering exactly how the money you spend on improving your brand and image could come back to you in terms of new sales, accounts, or appointments? Let’s look at a few of the most obvious ways…

 

Branding is about Instant Impressions

When you have a great brand in place, you'll make a sharp first impression on potential customers, colleagues, and even employees. That means you have an immediate advantage and people are more apt to decide to work with you. That’s because they began the relationship assuming you are competent, professional, and trustworthy.

Conversely, when your branding is vague or underwhelming you don’t begin with any of these advantages. That makes it harder to establish the right tone later.

 

People Recognize Brands over Products and Prices

Business owners often assume customers buy based on price. That's certainly a factor, but it’s definitely not the only one. Just look at the way many people will pay premiums for certain types of clothing, food, or luxury items even though more cost-effective choices are available.

When people know and like your brand, they are more likely to buy from you even if competitors sell similar products or services for less.

 

Strong Branding Builds Trust

The real goal of your branding effort should be to establish an identity in the marketplace that is instantly recognized by anyone within your customer base. That is, when they see your logo they know exactly who you are, what you’re about, and why they should work with you instead of taking their business elsewhere.

All of this comes back to an issue of trust. When you have a strong brand, it means buyers implicitly trust your marketing messages in a way they don’t trust others.

 

The Right Branding Campaign Can Increase Referrals

Although we’ve touched on the advantages of branding in a one-to-one setting, it’s also true that you can increase positive referrals and reviews with a strong brand. Buyers feel more comfortable recommending businesses that are known to others. Furthermore, we all have a subconscious bias towards being associated with winning and success.

When your brand is strong enough people will want your prestige to rub off on them. That means more introductions, better candidates for your job openings, and bigger opportunities to expand.

 

Good Branding Improves Conversion on All Marketing Campaigns

Your brand doesn’t exist in a vacuum. The more well-known it gets, the more effective the rest of your marketing is. When people know your image and message they are more responsive to email, online ads, and even print offers. That, in turn, boosts your brand even more.

The bottom line is that a strong branding effort tends to be self-fulfilling over time. The more you put into it, the bigger rewards you’re going to get out of the process later.

 

Need Help With Your Company’s Brand?

At Kinetik IT in Phoenix, we have helped hundreds of companies to establish themselves as leaders in the marketplace. From logos and visual identities to brand development and style sheets, we know what it takes to separate your business from the competition.

Contact us today to schedule a free consultation and see what we can do for you!