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4 Ways to Get More Value From a Website Redesign

Do you need a new website for your business? Does your existing web presence look dated, or is it no longer helping you to support your bigger business goals?

Often, the decision to have your website redesigned is an easy one. However, choosing a company to work with, and figuring out what your new site should look like, is not always so simple. The last thing you want to do is waste your time and money on a fresh website that won’t bring you any closer to the new sales you are looking for. Unfortunately, it’s easy to feel like you’re spinning your wheels on the Internet when you don’t have the right focus or plan to work from.

To help you get moving in the right direction, today we want to share for easy ways you can get bigger bottom-line value from a redesign of your business website…

#1 Analyze Your Existing Website Thoroughly

Often, business owners come to us because the websites they have just “aren’t working.” However, they can’t always put a finger on what’s wrong, or why it’s happening. That’s why we like to begin every business website redesign project afresh. That means we examine the existing site – in terms of its layout, coding, content and even analytics – to better understand the situation. We advise you not to skip this step. Until you know how your current website is performing, it’s difficult to make the right decisions to move ahead.

#2 Get the Right Website for Your Business

It’s easy to fall into the trap of wanting a website that’s just like a competitor’s, or is very similar to something you’ve seen in another business or industry. However, even though other websites can give you a good starting point for inspiration, it’s important that you have the right web presence for your business. That means putting your unique selling strengths front-and-center, and paying attention to the opportunities or restraints that factor into your long-term business planning. What’s “good” for one company might not be ideal for another. Different businesses need different buildings and retail spaces; web design works in the same way.

#3 Emphasize Appearance and Horsepower

For a website to have real value to a business, it needs to stand out in a couple of important ways. First, it has to be appealing from an artistic standpoint. If your website doesn’t look great, or at least well-organized, then you aren’t going to seem credible and professional to customers. The second aspect has to do with functionality. You can use plug-ins and programming to add all kinds of features to your website. You don’t want to overdo things, but neither should you overlook the importance of your websites horsepower. It doesn’t matter how great the layout is if your pages don’t allow your business to run more smoothly.

#4 Have a Strong Online Marketing Plan in Place

Unless you already have a very strong online following, buyers aren’t going to find your website if you don’t promote it. From the moment your pages go live, you should have a plan in place that incorporates things like search engine optimization, social media marketing, email newsletters,

pay- per-click ads, and more. Putting them all together in a profitable and cohesive way is the key to increasing online sales and walk-in traffic. That’s central to the success of your website and your company as a whole, so make online marketing a focus from the start.

Remember, getting a new website doesn’t always mean getting a better website. There are a lot of companies out there who will be happy to design fresh pages for you, but aren’t all that concerned about whether you see positive ROI from your investment.

Avoid the most common mistakes by keeping these four pieces of advice in mind. Or, for expert web design and online marketing assistance that’s tailored to your company and challenges, contact our creative team today to set up a free consultation and website review.

What the Perfect Blog Posts Looks Like

Most business owners rate blogging as a top priority within the context of their internet marketing plans. That’s because a healthy blog can lead to a strong search engine ranking, a more engaged social following, and increased credibility amongst buyers.

At the same time, most businesspeople don’t really enjoy writing and posting blog articles all that much. This is partly because it reminds them of the schoolwork they were assigned when they were younger, and partly because they aren’t really sure what they’re trying to accomplish. In other words, they don’t know what a blog post should look like, so it’s tough for them to get started on one.

In the first case, we can tell you that writing never really gets to be easy, but most business owners enjoy it more than they used to once they get into the habit. It gives them a chance to express themselves and show off their expertise. As to the second point, there isn’t really such a thing as a perfect blog post, given that it’s all about the business you have and the audience you want to attract. If you write something that is useful to readers, then it can be “perfect” its own way.

When it comes to structure and formatting, though, the best blog posts all share seven common traits…

#1 An Attention-Grabbing Title

Take a cue from magazine editors and give your blog post titles that are timely and exciting. Appeal to a reader’s sense of curiosity. No one is going to view your post unless you can convince them your ideas are worth their time. That all starts with a compelling title that’s perfect for your target audience.

#2 The Right Accompanying Image

There are literally millions of stock images available for use online at any given time, but only a handful of them will perfectly match your topic, mood, and intent. Taking a few extra minutes to find the right match is a good idea. We all tend to notice visuals before text, so use the right picture to “sell” your blog post to readers.

#3 A Meta Description That Invites Readers

If you are blogging regularly, many of your posts are going to be found by readers who are searching for answers on Google. For that reason, it’s imperative you have a strong meta description that convinces them to click through to your page and read more.

#4 A Short-But-Intriguing Intro

Even when you pull someone in with the title of your blog post in a great image and/or meta description, you haven’t necessarily convinced them to read your thoughts. Your opening paragraph is massively important in this regard. Make sure it introduces a topic your audience cares about and promises that some solutions are going to be shared.

#5 Well-Organized Text Blocks

Given all of the hard work it takes to win readers for your blog, you certainly don’t want to lose them unnecessarily. The easiest way to scare off new viewers is with long blocks of unbroken text. Use subheadings, charts, and other tools to make your ideas easy to scan and remember.

#6 A Final Call to Action

All of your blog posts should end with a quick call to action. Invite readers to learn more, download a guide by sharing their email address, or meet with your team. A blog post is only great if it helps your business, so you should look to turn every article into a source of new leads or business.

#7 Author Information and Follow Up Links

While the primary goal of your blog post might be to drive conversions, it should also help to position you as an expert in your field. To that end, you want to end every article with a resource box that includes your author bio, professional photo, and links to your social profiles.

As with everything else in life, practice makes perfect when it comes to your marketing blog. So, keep these seven qualities in mind as you put together your first few posts. In time, including these elements will become second nature and you’ll be able to get a lot more from your blog than your competitors.

Want to learn more about blogging, web design, search engine optimization? Contact a member of our team today to set up a free consultation and see what we can help.