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5 Simple Link-Building Tricks For Elite Domain Authority

It used to be that the recipe for high search engine visibility was a simple one: have lots of keyword-rich content on your website and develop tons of inbound links.

Over the past few years and Google algorithm changes, those rules have changed a little bit. Content is still important, but your approach to sprinkling in search terms has to be more nuanced. And, Google is a lot more discriminating about which links it will count when considering the authority of your domain.

However, while some SEO consultants and business owners have taken this to mean that links don’t matter anymore, that’s not the right conclusion. In fact, links are more important to domain authority than ever before; you just have to have the right ones pointed at your website.

For that reason, today we're going to share five simple link-building tricks you can use to make your content stand out on Google and the other search engines…


#1 Create Link-Friendly Pages and Posts

The best way to generate links to your website is by posting fresh content that appeals to your target audience. Don’t just settle for putting articles on your blog, though. Make sure they have short titles, sustained page previews, and images that are easy to share.

Follow these rules and you'll make it much more likely that your readers will decide to link to your content from their own blogs and social media profiles.


#2 Promote New Content Releases

You can’t have links until you have visitors to your website. So, as you add fresh pieces of content – and particularly blog articles like this one containing industry news and insights – be sure to promote them. Post about them on your social media accounts and in your email newsletter. Consider adding buttons that generate instant inbound links.

The more viewership you get, and the more convenient it is for people to link to your content, the bigger online footprint you’ll generate with every update.


#3 Expand Your Reach with Guest Posts

Guest posting, which involves writing articles for someone else’s website or publication, has fallen out of favor in recent years. That’s because Google doesn’t treat links from low-quality forums with as much weight as they used to.

However, if you can place a post on a well-known site with a high Google page rank, the resulting back link is going to have quite a bit of SEO value. Additionally, it could help you drive more traffic to your website if readers like your ideas.


#4 Generate Media Attention

One of the simplest ways to get high-quality back links to your website is to get attention from the media. In particular, local news outlets and industry publications might be open to reporting on a new product, promotion, or special event you want to talk about.

You can earn this type of visibility by sending out press releases, or just by contacting editors who cover businesses like yours.


#5 Build Corroborating References for Google

Google uses multiple sources of information to determine things like a company’s location and reputation. So, by creating and maintaining accurate profiles with local business directories and industry guides you can give search engine users the information they need to find you online and decide to work with you.

Our firm can help you use automated software to establish and maintain these profiles and just a few minutes. That’s a small effort with a big payoff.


Want More Help With SEO and Online Marketing?

At Kinetik IT, we don’t just help businesses across Arizona to manage their technology – we can help you get the most from your website, too. Contact us today to set up an audit of your pages so we can see what Google does and make recommendations that will bring you more customers!

Are Technical SEO Problems Holding Your Website Back?

Did you know that Google assesses over 200 different factors when determining whether your website is a good search result or not? While business owners tend to understand that content inbound links are important to their search visibility, many underestimate the impact of several technical factors that also come into play.

That’s bad news for business owners who don’t pay attention to things like website performance. However, it’s great news for those to want an easy way to get an online marketing edge over the competition.

Let’s look at seven technical issues that can cause Google to ignore your website, and what you can do to fix them…


#1 Slow Web Page Loading Times

Google likes websites that load quickly, and so do its users. If your layouts take a long time to display, particularly on mobile devices, you’ll have a hard time attracting traffic.

Luckily, slow website performance is usually easy to fix. By improving your web hosting package and optimizing images and text you may be able to shave seconds off of your delivery time.


#2 Non-Responsive Website Layouts

More than half of all web traffic comes from phones and tablets. If your website isn’t compatible with mobile devices than Google won’t present you as a viable result.

It’s not difficult to upgrade to a responsive web design that adapts itself based on screen size and browser type. But, it’s not a change you should put off if you haven’t made it already.


#3 Broken Links or Missing Pages

When you have links on your website that go nowhere, that’s a sign to Google that your content isn’t well-maintained or that your website has structural problems.

It can be surprisingly easy to overlook these kinds of problems if you’re examining a website with the naked eye. However, a good web design partner can use automated tools to spot any problems you might have.


#4 Page Redirects or Missing Referrals

In the same way, links or referrals to content that exists on your website (or beyond) has to be updated. If it isn’t, then your pages can’t be considered a reliable or useful resource for visitors.

This is another area where a web design partner can use detailed tools to identify problems and correct any issues that are hidden within the code in your website.


#5 Missing SSL Security

Over the past year, Google has started prioritizing websites with SSL (Secure Socket Layers) connectivity that encrypts any transfer of information. It’s just safer for users who might be sending things like email addresses or financial information.

SSL is inexpensive and can be added through your web hosting package with the help of a web design partner.


#6 Apps or Plug-ins that Don't Work

Over time the apps and plug-ins you've added to your website to increase functionality or marketing power might go out of date, conflict with one another, or simply stop working altogether. When that happens, Google reads it as an error on your site and a potential security risk.

As part of a website audit we can help identify problematic apps and help you to update, remove, or replace them.


#7 Content Duplication Errors

If your website has text or other content that has been “borrowed” from other websites – even your own – Google treats that as a signal that your pages aren’t unique results.

Of course, you can always write new content for your website, or work with online marketing specialists who can help you to craft a message that appeals to Google and real-life buyers.


Is Your Website Being Held Back or Pushed Ahead in the Search Engine Listings?

As we’ve already mentioned, these technical SEO factors can drag you down the search rankings or give you a boost that propels you ahead of your close competitors. If you don’t think you’re getting as many visits from Google as you should be, contact Kinetik IT today so we can arrange for a detailed website audit and get the answers you need.

3 Tricks To Massively Increase Conversions

Your website probably has a lot of different purposes. You might use it to recruit talent for your team, for example, or to spread news about events. However, its primary purpose is likely to generate sales, leads, and subscriptions. In other words, you likely judge the success or failure of your online marketing efforts on your ability to generate conversions.

Despite what a lot of marketing gurus might want you to think, pulling those conversions out of thin digital air isn’t always as simple as they make it out to be. It often takes a substantial investment of time and/or money to make an impact on your bottom line.

There aren’t any shortcuts to this process, but there are some proven practices you can follow. Today, let’s look at three tricks top online marketers use to generate massive conversions…


#1 Tailor Your Content and Campaigns

The classic mistake business owners and web designers make when trying to generate conversions is building a site (or ad, landing page, etc.) that is supposed to appeal to everyone. That just leads to the site promoting a generic marketing message that isn’t particularly effective for any group of buyers.

If you want to generate massive conversions, your first step is to figure out exactly whom you want to convert from your website and what it is they really need from a company like yours. Then you can tailor your content, and all your campaigns, in a way that feels like a meaningful one-on-one interaction between you and the customer.

Don’t market your products or services to everyone. Instead, zero in on the buyers who are most likely to respond to your offers and remain loyal customers for years to come.


#2 Mix Hard and Soft Offers

It’s no secret that different buyers respond to different cues. That’s why you should have a mix of so-called “hard” and “soft” offers on your website, your social media accounts, and other marketing platforms.

In this context, hard offers are ones that force your prospect to make an immediate choice. A pop-up ad is a good example of this: your visitor can either do what you’ve asked or click away. A soft offer, on the other hand, is an embedded link, a button, or an image that takes them to a targeted resource. It remains in the background, ready to be used, but isn’t intrusive.

If conversions are your goal, you should implement and experiment with both types of offers.


#3 Create Multiple Conversion Opportunities

No matter how well-designed your website is, you aren’t going to win most of your conversions on the first attempt. The majority of online searchers and buyers are going to require multiple exposures to your offers or brand before they’ll respond.

Luckily, you can give yourself second and third chances to generate conversions by using tools like retargeting and email autoresponders. By putting them to use you can not only improve your conversion rates, but also generate subsequent conversions (such as turning an email download into an in-person appointment).

When you create multiple conversion opportunities, your results will almost always improve significantly over time.


Need to Generate More Online Leads or Conversions?

If you aren’t getting conversions from your website, then your website isn’t doing its job. And neither is your web design and online marketing team.

In this business results matter more than anything, and the team at Kinetik IT in Arizona knows how to get them. Contact us today so we can schedule a free consultation and evaluate your current website and approach to online marketing together.

5 Web Design User Experience Rules to Live By

Many marketers think about web design in terms of what they want potential customers to see. That perspective is important, but it’s equally important to consider what it is you want prospective clients to feel and do. That’s where user experience (or UX for short) comes into play.

UX is a huge topic in web design, and there have been a lot of books, videos, and even entire seminars devoted to the topic. Assuming you are a business owner or executive who just wants to improve online results, though, most of what you need to know can be boiled down to five simple rules…


#1 Audience Awareness Gives You a Big Web Design Advantage

Good UX, like good web design, is highly subjective. The way you would build a page for a group of executives might differ very much from the layout created for an audience of teens.

Knowing that, it’s important that you and your design team think very carefully about your target audience. In fact, you should be aware that there might be several audiences (including decision-makers, researchers, and influencers) who all have their own distinct needs and preferences. Then you can create pages and content that appeal to your specific prospects.


#2 Website Loading Speed is a Top Priority

One thing that is virtually universal about providing a pleasant online user experience is the need for webpages that load quickly. This is underscored by the fact that numerous surveys have shown that the average visitor will leave your page in just a few seconds if they don’t see what they’re looking for.

There are a lot of ways to speed up your website, including upgraded web hosting, more efficient website coding, and image optimization. If yours aren’t moving fast enough, you should take steps to correct the problem.


#3 Your Most Important Information Comes First

In the old days, newspaper editors knew that the lead story had to fall “above the fold” so people passing by could see the headlines and decide whether to make a purchase. The same principles apply to your business website.

Whatever is most important for visitors to know about your company should fall within the areas that will load immediately on a user’s screen – even (or especially) if they are using a mobile device. That’s not a lot of space, so you should use it wisely.


#4 More Clicking Means Less Engagement

There are a lot of different ways to organize information on a website, but you and your web design team should pay close attention to the “depth” of your content. That term refers to the number of clicks or layers a visitor has to navigate in order to find the information they want.

As a rule of thumb, the deeper a website is, the less engagement you’re going to have. You don’t necessarily want to put everything on one or two pages, but you also have to be careful that things like product details or event registrations aren’t difficult to locate.


#5 Visitors Should be Guided in the Right Direction

If you have a conversion goal you want to achieve, you should do everything you can to guide website visitors in the right direction. Make sure all of your pages and calls to action lead to a specific point.

This is good for your marketing efforts, of course, but it’s also good UX. When you funnel visitors in the right way, you show them what they can do to get more information and never leave them stranded.


Is It Time to Boost the Results from Your Business Website?

If you feel like your business hasn’t been making the most of trends like UX, mobile marketing, or custom web development, it’s time to start getting the personal advice you need. Talk to the creative minds at Kinetik IT in Phoenix today to see how we can help with web design, online marketing, technology management, and so much more!

Why Choose Kinetik IT For Your Outsourced Technology Needs?

We get the chance to meet with new business owners and executives every week. Often, they have been referred by their friends and colleagues. That gives us a big edge over the competition, of course, but many still ask the question that’s really on their minds: why should they work with Kinetik IT instead of another Arizona technology service provider?

There are a lot of answers we can give based on a client’s needs and situation. However, the most compelling answers can be summed up into four major benefits we bring to the table. Today, we are going to tell you why we think you should choose us for your outsourced IT needs.


We Keep Your Business Running Smoothly

The biggest reason clients go looking for outsourced IT provider is that they are tired of dealing with hardware and software problems, along with unplanned service outages. In other words, they just want their technology to work the way it’s supposed to.

Our team of specialists knows how important it is for you to be able to concentrate on your company, not the latest software update or cybersecurity threat. So, everything we do is designed to make your life easier and stress-free.


We Do More Than Fix Hardware and Software

While there are other IT companies and in and around Phoenix with similar technical skills and qualifications, few can match the consulting services we provide. That’s because they are used to fixing IT problems rather than seeing the big picture in a client’s business or organization.

You want an IT firm that can understand your goals, help you plan for the future, and even establish accurate technology budgets. With that kind of help you can turn IT from an expense to an opportunity and not only get exactly what you need to move your business plans forward, but do it while saving money.


We Offer Plans For Every Group or Need

Some IT companies will try to lock you into a much bigger monthly contract or agreement then you need. Or, they’ll charge big fees if you find your company is growing or shrinking and your technology needs change.

Our business has been around for decades, meaning we’ve gone through those same changes ourselves. Along the way, we’ve learned that everyone is happier when our clients have the flexibility to add or scale back services as needed. And, we make a point of customizing plans and billing options for every situation. That’s the way we would want to be treated, so it’s what we give our clients.


Kinetik IT Has an Unmatched Reputation in Arizona

One of the big challenges business owners have in choosing an outsourced IT company is that so many pack up and go every year. That’s unfortunate, because there is nothing enjoyable about having to bring in a new team of technicians, get them familiar with your hardware and software, and explain the ins and outs of your business or industry.

The Kinetik IT team has been serving clients around Arizona for a long time, and we don’t plan on going anywhere. That stability, along with an unmatched reputation for service has made us the choice for business owners who want real value in a tech support vendor.


Ready to Work With the Best?

If you’re tired of working with technology support companies that charge too much, play games with their pricing, or don’t deliver on their promises then we would love to hear from you. Contact Kinetik IT in Phoenix today to learn more about our work and get a free estimate for the maintenance, advice, and security services you need.

5 Ways to Get Customers to Recommend You on Google

Surveys show that almost 90% of buyers will read an online review before they make a purchase, appointment, or walk-in visit to a business they don’t already know. And, Google currently gets more than three-quarters of all search traffic in North America. Put those two facts together and it’s obvious that Google reviews should be a cornerstone of your online marketing effort.

That’s straightforward enough, but gathering feedback from customers isn’t always so simple. Even though buyers like reading reviews, they rarely take the time to leave them. When they do, it’s usually because they are dissatisfied, not because they want to share a great experience with others.

Knowing that, how can you get customers to recommend you on Google? Today, we are going to share five simple tips you can use to boost and improve your Google review profile right away…


#1 Ask Them for Their Testimonials

Sometimes the clearest solution is the most effective one. Often, even your most committed customers might not realize just how important it is for your company to get good reviews and testimonials. By simply asking them to go online to your Google business profile and say something nice, you might be able to convince some of them to take a moment to do so. This can be especially effective with your happiest customers, who in turn tend to leave the best reviews.


#2 Give Them Hassle-Free Customer Service

If you’re smart you can turn a negative into a positive by handling any customer service request quickly and efficiently. Make it a point to correct every problem and clear up any misunderstandings within a very short period of time. Buyers won’t just be impressed when you exceed their expectations; they’ll often tell the world about it.


#3 Hold a Contest or Raffle

You can get into a lot of trouble paying for positive reviews for your business. However, there’s nothing unethical or problematic about incentivizing buyers to leave honest feedback. You could hold a raffle, contest, or drawing for reviewers so long as there isn’t any necessity for them to give up a certain star rating or perspective in return. People love free things, and a giveaway can be great for your review profile.


#4 Make Your Google Business Page Prominent

Sometimes, the easiest way to get more reviews is to simply make sure buyers know where to leave them. In other words, by filling out your Google business page with details like photos, logos, current addresses, and website links, you make it easier for customers who have worked with you to find your business and share their opinions. At the same time, taking these steps makes it more likely new customers will find you, too.


#5 Add Links to Your Google Business Page

Even when you aren’t necessarily making a big push to get more reviews, you should have lots of links to your Google business page for customers to find. You might include them on the home page of your website, and your social media feeds, and even in your email signature. You don’t want buyers to have to hunt for your information, and some of them might decide to leave a testimonial after they’ve been prompted to do so a half-dozen times.


Is Your Online Reputation as Strong as it Could Be?

If you get the feeling that your online reputation – the reviews and feedback buyers have left about your business – isn’t helping your business as much as it could be, then it’s time to make a change. Contact the online marketing experts at Kinetik IT in Phoenix, Arizona today to see how we can help!