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3 Tricks To Massively Increase Conversions

Your website probably has a lot of different purposes. You might use it to recruit talent for your team, for example, or to spread news about events. However, its primary purpose is likely to generate sales, leads, and subscriptions. In other words, you likely judge the success or failure of your online marketing efforts on your ability to generate conversions.

Despite what a lot of marketing gurus might want you to think, pulling those conversions out of thin digital air isn’t always as simple as they make it out to be. It often takes a substantial investment of time and/or money to make an impact on your bottom line.

There aren’t any shortcuts to this process, but there are some proven practices you can follow. Today, let’s look at three tricks top online marketers use to generate massive conversions…


#1 Tailor Your Content and Campaigns

The classic mistake business owners and web designers make when trying to generate conversions is building a site (or ad, landing page, etc.) that is supposed to appeal to everyone. That just leads to the site promoting a generic marketing message that isn’t particularly effective for any group of buyers.

If you want to generate massive conversions, your first step is to figure out exactly whom you want to convert from your website and what it is they really need from a company like yours. Then you can tailor your content, and all your campaigns, in a way that feels like a meaningful one-on-one interaction between you and the customer.

Don’t market your products or services to everyone. Instead, zero in on the buyers who are most likely to respond to your offers and remain loyal customers for years to come.


#2 Mix Hard and Soft Offers

It’s no secret that different buyers respond to different cues. That’s why you should have a mix of so-called “hard” and “soft” offers on your website, your social media accounts, and other marketing platforms.

In this context, hard offers are ones that force your prospect to make an immediate choice. A pop-up ad is a good example of this: your visitor can either do what you’ve asked or click away. A soft offer, on the other hand, is an embedded link, a button, or an image that takes them to a targeted resource. It remains in the background, ready to be used, but isn’t intrusive.

If conversions are your goal, you should implement and experiment with both types of offers.


#3 Create Multiple Conversion Opportunities

No matter how well-designed your website is, you aren’t going to win most of your conversions on the first attempt. The majority of online searchers and buyers are going to require multiple exposures to your offers or brand before they’ll respond.

Luckily, you can give yourself second and third chances to generate conversions by using tools like retargeting and email autoresponders. By putting them to use you can not only improve your conversion rates, but also generate subsequent conversions (such as turning an email download into an in-person appointment).

When you create multiple conversion opportunities, your results will almost always improve significantly over time.


Need to Generate More Online Leads or Conversions?

If you aren’t getting conversions from your website, then your website isn’t doing its job. And neither is your web design and online marketing team.

In this business results matter more than anything, and the team at Kinetik IT in Arizona knows how to get them. Contact us today so we can schedule a free consultation and evaluate your current website and approach to online marketing together.

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