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A Simple Guide to Beautiful Web Design

Every business owner wants to have a website that’s a beautiful and effective marketing tool. So, why is it that so many companies have put up layouts that look plain, or just plain bad?

In some cases, they are probably following poor advice from creative teams who are rushing through the web design process. In other situations, they may be giving in to instincts that are counterproductive. We don’t want you to make either of those mistakes. That’s why we want to give you a simple, usable guide you can follow to ensure you get a great web design.

Let’s start with a straightforward step a lot of business owners and web designers overlook…


Pick an Aesthetic Theme

If you’ve ever searched for a new home, you’ve undoubtedly noticed that realtors talk about different properties in terms of distinct styles. They might show you something that’s Ranch, Victorian, or even Tudor. These terms serve as shorthand for a particular architectural philosophy. You should begin your business website with the same type of concept. Decide what kind of look you’re going for and then let that guide subsequent inspirations.


Choose a Clean and Engaging Layout

Even when a website is built from scratch there are going to be mockup designs to choose from. As a business owner, one of your most important roles in the web design process is to make the final decision on the overall look and layout. Don’t fall for the trap of choosing something that’s too cluttered and confusing just because you want to put more apps and content on every page.


Keep Colors and Fonts Simple

Go to a museum and you’ll see many different styles of art, ranging from the strikingly simple to more complex mixtures of colors, shapes, and textures. On the web, though, your visual medium is more limited – people can only see what you put in front of them on a flat screen. Knowing that, you should stick to simple color and font schemes that work well together. It’s usually better to be a bit understated online than it is to go over the top and annoy website visitors.


Only Use High-Quality Images

No matter how strong your website layout and visual plan is, your pages aren’t going to look their best if you have low-quality images. Ideally, you would fill your website with lots of custom photos that had been shot by a professional photographer. If you don’t have those, however, consider using stock photos (where appropriate) rather than trying to convey your credibility with grainy or outdated images.


Keep One Eye on Utility

The look of your website is important, but it isn’t the only thing that matters. That’s important to remember when considering things like layouts and color choices. You only have a few seconds to impress a first-time visitor who is arriving on your site for the first time. Make sure they can understand what you do instantly, and can find the information or resources that will lead them to give your business a try.


Looking for Web Design That Goes Above and Beyond?

At Kinetik IT in Arizona we think a business website should impress customers, support your marketing goals, and have a positive impact on your bottom line. If you’re looking to build a web presence that helps your company grow and compete in the digital age, contact us today so we can set up a free consultation.

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