Executing a profitable internet marketing campaign can
involve a lot of tedious and exhausting details. It’s no wonder, then, that so
many business owners ask us about the value of advanced customer relationship
management (CRM) systems like HubSpot and Infusionsoft.
Hardly a week goes by when we aren’t asked whether one of
these platforms (or perhaps a lesser-known competitor) is worth the investment
of time and money. Unfortunately, there’s hardly ever a clear-cut answer to
this question. Although advanced CRM’s work differently, and offer some unique
functionality, no solution is perfect for every situation.
To understand whether you need an advanced CRM like HubSpot in
your business, you should be aware of what they can and can’t do in a broad
sense. So today, we want to focus on for things you should know before you make
#1 An Advanced CRM Can
Help You Organize Your Online Marketing Activities
One major challenge facing small business owners these days
is keeping track of all the different activities needed to move an online
marketing plan forward. There are different tools and platforms for blogging,
SEO, and email, not to mention several different social apps and websites. an
advanced CRM can help you manage and organize these different systems so you
can stick with a coherent plan.
#2 An Advanced CRM Can
Put Information at Your Fingertips
It’s hard enough just to use all the different tools and
platforms we've just mentioned. Keeping track of your progress with them is
even tougher. With software like HubSpot, you can put all kinds of detailed and
interactive reports right at your fingertips. That way, you won’t just be able
to stay on top of your marketing channels, but you also get a sense of what
sorts of results you’re achieving on a day-to-day basis.
#3 Advanced CRM’s Can
Boost SEO, Sales, and Lead Generation
Advanced CRM systems allow you to structure and refine your
campaigns easily. Because you have blogs, emails, social posts, and other tools
all working in coordination, it’s easier to stay in touch with prospects and
turn them into leads or actual customers. By following a coordinated approach,
you can not only get a bigger payoff from SEO, social media marketing, and
other channels, but you’ll be much more profitable overall.
#4 No Software System
Can Do the Hard Work of Marketing for You
There is an important caveat to the three benefits we’ve
given you with regards to advanced CRM’s – you have to actually use them before
they’ll pay off. That means taking the time to learn the software, and then
plugging in new content, posting to your social accounts, and checking out the
results. No matter how sophisticated a platform is, it can’t do everything for
you. Advanced CRM’s make it easier to organize your marketing, but they can’t
replace the time and effort that’s needed from a committed business owner or Internet
The bottom line looks like this: an advanced CRM like HubSpot can help you if you take the
time to learn its features and then put them into use in your campaigns.
However, if you’re just looking for a magic solution that will help you get
real results from very little effort, it’s just going to be a waste of money.
To learn more about how advanced CRM’s and other online
marketing tools might fit into your business plan, contact our team today to
schedule a free consultation!