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15 Things That Separate the Best Websites from the Rest

Will your next website be a valuable tool for your company and its customers, or “just another site” that makes you look like one business out of dozens?

The business owners and executives we talk to always want the best, of course, but they aren’t always sure what that might be. In other words, they can tell whether they like the look of a website or not, but figuring out what makes a new design outstanding (from the perspective of a marketer or a customer) can be a little more difficult.

It’s tough to get what you need when you aren’t sure of the specifics, so today we want to share with you 15 things that separate the very best websites from all the rest…


#1 A Narrow Focus

The best websites aren’t designed for just anyone. Instead, they are drawn and coded for a specific type of customer. That’s because strong marketers and creative teams know that no business can appeal to everyone, and few have the resources to even try. By zeroing in on a specific buyer type, you make it easier to manage the process of putting a website together and marketing it to customers.


#2 Unique Style

Have you ever noticed how many websites within a specific industry all look alike? That’s not doing much good for companies who want to stand out, but building generic layouts is easier for lazy web design teams and clients who don’t want to take any risks at all. If customers can’t tell you apart from everyone else, they don’t have any strong reasons to do business with you.


#3 Clear Navigation

Most of the potential customers who arrive at your website for the first time aren’t going to find the information they’re looking for in your home page (or whichever page they are referred to by Google, Facebook, etc.). With a good navigation structure in place, you can make it easy for them to find what they need. Otherwise, they could get frustrated and take their attention and money somewhere else.

#4 White Space

A new website is like a small apartment – it’s easy to try to cram too many things into a limited area. Experienced web designers know this and will separate various items like text blocks and images with white space. This gives your website a cleaner feel, and is easier on the eyes. It also encourages visitors to scan and find what they need without too much effort.

#5 Vivid Images

The human eye is drawn to images, particularly those with bright colors, animals, and human faces. The sharper and more interesting your visuals are, the easier it is to maintain a visitors focus and convey an idea or emotion. Conversely, if you have old, grainy, or low-resolution pictures on your website, it can give the feeling that your site is outdated, regardless of how good your layout is.


#6 Persuasive Content

We could (and have) devote entire articles to the importance of web content. Suffice it to say, the words on your pages attract search engine visits, help you put your most compelling sales points forward, and turn searchers into leads or buyers. Your creative team should help you come up with content that isn’t just search-friendly, but also persuasive and informative.


#7 Fast Page Loading

Internet connections are getting to be faster and more reliable than ever. As a consequence, visitors to your pages aren’t going to be patient. They want your content to display quickly or they’ll move on to the next Google result. By investing a few dollars a day into premium web hosting you can do a lot to speed up the performance of your site and keep buyers engaged.


#8 Reliability

If fast website loading is important, then you can imagine how critical it is that your content never go off-line. However, with the wrong hosting package, outdated plug-ins, or HTML errors within your site, specific tools and videos – for your entire website itself – could become unavailable without warning. That’s never going to help you make a good impression on customers or generate leads.


#9 Useful Plugins

Speaking of plug-ins, it’s important to choose the ones you want to include on your website in a careful way. They certainly can help you to add features and functions that improve your marketing or make your website more useful to customers. However, if you have too many apps (or the wrong ones) they can slow down your pages, cause errors, and even lead to ongoing security issues.


#10 Strong Security

It’s absolutely crucial that your website be safe and secure. You’ll want to ensure that anything prospects or customers send to you is encrypted, and that hackers can't steal sensitive information by breaking into your database or CMS. There are a lot of factors that go into website security, including strong hosting, regular backups, and routine checkups. A good web design team can handle these details for you, but you have to make it a priority.


#11 Search Visibility

Did you know that Google processes roughly 5 billion search requests per day? That’s why a top spot on the world’s most popular search engine can do so much for your online sales and lead generation campaigns. A great website is built with surge of visibility in mind, with every page set up and structured in a way that is friendly to automated spiders that catalog your content.

#12 Local Exposure

If you’ve been in business for more than a decade or so, you undoubtedly remember what it was like to place ads in the Yellow Pages or other print directories. These days, you can get a lot more exposure – and save yourself quite a bit of money – by simply promoting your business to local buyers through Google and neighborhood review sites. Of course, you can’t take advantage of those sales and savings unless your website is set up to attract the buyers.


#13 Positive Reviews

New customers rarely ever decide to stop in and visit a company without checking out their reviews online first. That’s because they want to know what other buyers have experienced before risking their own money. Whether you have lots of positive reviews already, or need to gather some, part of building a great website is making sure people can find all the wonderful feedback that’s being posted online.


#14 A Sales Funnel

There is undoubtedly something you would like your new website to do. The best web designers will set up pages so they can generate leads, attract walk-in visits, or even create revenue through internet sales. Those are all good goals to focus on, and none of them is going to happen by accident. A great website needs to have a plan – complete with a sales funnel – in place to guide visitors from their first contact to the point where they’re ready to either contact you, or finish a purchase.


#15 Accurate Contact Info

This is an easy detail to overlook, but every great website features accurate contact information that’s easy to find. In fact, you should have several different ways customers can reach out to you. Some might want quick answers through email, while others could prefer the personal touch of a phone call or a scheduled meeting. You may even discover that some customers and prospects want to follow up or ask questions through social media. Why not give them options that make it convenient regardless of their preference?


Want to Turn Your Website Into More Profits?

Whether you need a new website for your business, or just a new approach to online marketing, we can help. Contact the Kinetik IT creative team today to schedule a free consultation and see why we’re a favorite of companies throughout Arizona.

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