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7 Key Skills You Need Your Web Designer to Have

All Phoenix web designers do the same things, right?

We can understand why so many new potential clients come to us thinking that. From the outside, all kinds of creative firms and web design agencies seem to be producing similar work. Do a little bit of window shopping on Google and you can come away with the impression that it doesn’t really matter which company, team, or professional you hire.

That’s not the case, though, and it’s much better if you know that going into the web design process rather than figuring it out at the end. In fact, there are a handful of skills you definitely want your web designer to have if you’re going to be happy with your investment in the coming months and years.

In order to give you a sense of what these skills are, and why they are so important, let’s look at seven that make a huge difference…


#1 Your Web Designer Should be a Good Interviewer

It can be hard for business owners and executives to understand, but the most important part of the web design process occurs when we ask questions. Having built hundreds of websites, we can always come up with something that’s professional and eye-catching. But to come up with the perfect layout for a specific company, we have to know a lot about its culture, customers, and future plans.

For all of these reasons, it’s important for your web designer to have strong interviewing and listening skills. If they only get a general sense of what your company does, then your website is going to end up looking like all the others that are in the industry. That might not necessarily be a terrible thing, but it’s not going to give you the value or branding advantage you were looking at or hoping for, either.


#2 You Need a Web Designer Who Understands Clarity and White Space

As the world of web design has grown up and the list of things we can work with has increased, you may have noticed an interesting trend: most companies are using simpler sites than they were before. This isn’t an accident or coincidence. Most of your customers aren’t looking for bizarre artistic shapes. Instead, they want to find the information they’re looking for quickly.

We’ve seen again and again that buyers will spend lots of time on a website that’s clear and focused with a great deal of white space separating one topic or text block from the next. They’ll quickly click away from a page that seems too busy, no matter how interesting the artistic features are. When hiring a web designer, think in terms of marketing power and usability first and cutting-edge avante' garde inspirations later.


#3 You Should Only Hire a Web Designer Using a Responsive CMS

It’s amazing, but we still see companies putting new websites online that aren’t responsive, compatible with mobile devices, or using content management systems. That means those pages won’t display correctly for more than half of all online visitors, and can’t easily be updated or expanded.

Hopefully, you don’t need us to tell you that a website lacking what are considered standard features in today’s world isn’t going to improve your image or marketing results. If your web designer tries to suggest something that doesn’t incorporate the basics of what you would expect in 2018, then they aren’t saving you time or money, they are costing you sales and credibility.


#4 You Want a Web Designer With Great Coding Skills

It’s easy to forget when you’re looking at beautiful designs, but the way your website looks is only half of the equation. If you really want it to stand out, and to make you money, then it needs great functionality under the hood. In other words, it has to do things for you, your customers, and maybe even your employees or partners.

Within the industry, we talk about programs in terms of “web development.” And, if you’re serious about using your next web presence as a business tool, then you should work with a creative team that can do more than change the dimensions of your home page photo. Good artistic instincts help you get a customer’s attention for a few minutes, but strong coding is what saves time and makes money.


#5 Your Web Designer Should Have a Plan to Promote Your Business

No matter how wonderful your next website is, and what it can do, no one is going to find out about it unless it’s promoted with search engine optimization, social media marketing, pay-per-click advertising, and other promotional channels. There are just too many competitors out there, and many of them are already entrenched in Google’s listings and within social networks like Facebook.

Too many new clients come to us thinking that online marketing requires a huge outlay of cash, or that can bring measurable results. A good web designer is going to have a plan to help you promote your site. That plan is going to be tailored to your specific market, and will match your budget and real-world expectations. It might be the most important part of the design and development process, so don’t work with anyone who can’t help you attract visitors and customers after your site goes online.


#6 Choose a Web Designer Who Can Help With Content Creation

In today’s digital marketing world, content is everything. Content is what brings Google’s automated spiders to your pages and turns them into search engine visits. Content can help you attract a social following, build a strong online reputation, and sell more products and services. It can be turned into blog posts, tweets, online videos, and so much more.

Unfortunately, most business owners and managers struggle with content creation. They know it matters, but they hate the process of coming up with ideas, outlining their thoughts, and then writing them into articles or scripts. For that reason, you should work with a web designer who can assist with content creation (either in-house or through the use of contractors). They’ll help you realize all those benefits without putting a strain on your schedule or imagination.


#7 Your Web Designer Needs to Work With Analytics

The way a website goes from good to great is through continuous improvement. Search engine visibility gets better, conversions increase, and little things (like content and calls to action) get more and more effective as information comes in. That information isn’t found in your gut feelings, though. It has to come from web analytics.

By studying the statistics generated by your website, you can watch as visitors arrive on your site, interact with your pages, and then take action in response. Look at enough of those actions over the course of days and weeks and you can figure out what buyers want more or less of.

If you’re like most of the people we work with, you love the power of analytics but hate searching for the data you actually need. That’s where your web designer comes in. They should meet with you regularly to assess the information that’s on hand and make smart recommendations that improve your profitability going forward.


Want to Work with the Best in Phoenix Web Design?

At Kinetik IT, we have helped dozens of small businesses throughout the area with web design, online marketing, and even technical support. When you hire us you aren’t just getting a web presence that serves your company – you’re getting a committed team of experts who know how to translate ideas and campaigns into bottom line success.

If you need your next website to generate sales, reduce costs, and make your company run more smoothly, then you need an experienced team with the right design and development expertise. Get in touch with us today so we can set up a free consultation, and show you exactly what we’ve been able to do for other businesses just like yours!

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