kinetik IT blog spot

Tech Buzz at its best

Your Customers Don't Need More News, They Need Better Insight

Even a few years ago, standard advice from a web designer online marketing team would be to start a blog and RSS feed on your website, and to populate both with company or industry news as often as possible. After all, what better way to keep people informed and build your own content profile at the same time then by giving them a constant taste of what's going on the world?

That makes sense, until you fast-forward a handful of years and find that everyone's doing it.

In fact, with the sheer number of news sites out there, RSS feeds available, and even real-time search engine updates, the problem isn't that people are having any trouble finding what's going on, but that it's hard to sort through all the news and find information.

With that in mind, one easy way for you to set your website and business apart from all its competitors is by giving visitors what they really crave: insight and advice, rather than a steady stream of data. Unless your customers are living in a cave, they already know what's going on – what they want from you is a better sense of what new developments mean to them.

That means populating your site with columns, blog posts, and other updates that center on sound business advice. Don't just tell people what you saw, fill them in on what it means to them, what future implications could be, how they might profit from it in the future, and so on. Before long, you'll find that you won't have to seek visitors just through search engines and online newsletters, because they'll be telling each other about you and showing up on their own.

There were plenty of places for people to go and find news online, and they probably do the job better than your company could. But what no one can duplicate is your specific industry knowledge and insight, so keep that in mind and give your customers what it is they really want.

Comments are closed