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X Marks the Spot: Where User Experience and SEO Meet

User experience has become a buzzword when considering both site design and SEO. In plain English, user experience, or UX, as it’s commonly referred to, relates to all that your users experience when they interact with your organization online, primarily via your website. This includes everything they see, hear and do as well as the emotional reactions elicited.

On the Internet, where content is king and the kingdom is crowded, potential customers have many options. By improving the overall online experience, the most successful businesses (think major online retailers, social media sites featuring advertising) have learned to leverage the time potential customers spend on their site, which leads to greater satisfaction for the customers, and increased sales for the business.

However, creating a good user experience is sometimes compromised if SEO becomes the primary consideration. According to UK-based Mosaic Digital, a digital marketing and website development agency, this is because user experience (UX) and SEO are often considered two distinctive disciplines requiring separate approaches.

When well integrated and thoroughly planned out, the benefits of ensuring good user experience are numerous, including:

An increase of sales and online conversions

Improved perception of your brand or company

Improved rank in search engines, including Google

Reduced customer frustration and turnover

Having a plan for your website is the first step; partnering with a skilled and knowledgeable I.T. firm is the next. By utilizing powerful and diverse web design technologies including Adobe Photoshop, Illustrator, and Dreamweaver, along with XHTML/DHML/HTML5, CSS3, JavaScript/jQuery, and more, the team at Kinetik I.T. is your partner in making a great custom website. 

We build websites to reflect your organization’s personality, maximize your client’s user experience, and support your online marketing goals. To learn more about custom websites, and a wide array of other services and products, visit or follow Kinetik I.T. on Facebook, LinkedIn or Twitter.

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