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The Advanced Guide to SEO for Internet Marketing

When it comes to search engine optimization (SEO), and internet marketing as a whole, we often discover that new clients come to us with a handful of experiences, ideas, and impressions. Some of them are useful, while others might be outdated or outright incorrect.

That’s understandable – it’s hard enough for us to keep up with SEO and online marketing from within the industry. For someone trying to make the most of their campaigns while also having to keep their attention on a full-time job or dozens of responsibilities, it can be overwhelming.

Luckily, you don’t have to keep up with every technical detail or algorithm change to make the most of search engine optimization. To help you understand why, and focus on what’s actually important, we present to you our advanced guide to SEO and internet marketing. Let’s look at what you need to know, step-by-step, beginning with the basics…


Know Your Market and Your Strengths

The solid base of any strong SEO and online marketing campaign isn’t a set of technical tools or complicated ideas; it’s a thorough understanding of your strengths as a business and the needs of your most important customers.

Simple as it might seem, everything that comes later in the search engine optimization and online marketing process flows from these two pieces of information. So, it’s imperative that you begin with a little bit of research or brainstorming if that’s what it takes to arrive at the right conclusions. Otherwise, you could rush into an SEO campaign that isn’t ever going to produce the results are hoping for.


Build a Solid Website

Believe it or not, a website can be “flimsy” from a coding perspective. When that happens, your pages are virtually invisible to Google’s search engine spiders.

A sturdy website is fast, lives on a reliable hosting server, and doesn’t have any extraneous HTML code or outdated plugins. A flimsy website, on the other hand, is created from a bloated template and has images, links, and other elements that haven’t been optimized for search.

You can’t expect to stand out in search rankings if you’re working with a website that is never going to seem credible to customers or search platforms, so start with the right foundation.


Get an SEO Audit From an Experienced Web Design Team

Even on a well-built website, small errors can indicate to Google that pages aren’t being maintained carefully enough. Issues like broken links, duplicated content, or a lack of mobile compatibility can all harm your search visibility.

An experienced web design team can audit your site, looking for problems that aren’t visible to the naked eye. In addition to scouring your HTML for hidden technical issues, we can evaluate your pages and content the way a search engine would, finding lots of areas for immediate improvement and growth.


Begin SEO With Intensive Keyword Research

Ultimately, success in search engine optimization means achieving a high ranking on Google and drawing dozens, hundreds, or even thousands of good prospects to your pages every week. None of that is going to work, though, if you don’t know what your best customers are actually searching for when they go online.

That’s why every strong search engine optimization campaign has to begin with intensive keyword research. It helps to not only identify the perfect terms and phrases for you and your creative team to target, but also the level of competition and buying intent that come with each one. Beginning SEO work without good keyword research is like taking a road trip without a map or directions. It’s just not an efficient way to reach your bottom line destination.


Optimize Your Website for Search Visibility

Once you know what buyers are looking for on Google and the other search engines, you can begin to optimize your site for those terms and phrases. That means ensuring they show up in the right areas, particularly page titles, main headings, internal links, and meta descriptions.

With the help of a good web design team you can easily find the right spots for each keyword or search term, and be sure they feature prominently without being overused. This part of the search engine optimization process is both art and science, and it needs to be handled correctly if you want buyers to find you.


Create an Online Conversion Plan

You should always remember that success in search engine optimization isn’t just about achieving a high ranking on Google, but turning that visibility into new revenue in the form of leads, sales, phone calls, or walk-in visits. It doesn’t do your business any good to just have more people visit your site and leave.

That’s why, as part of your SEO campaign, you need to develop an online conversion plan. You have to have a sense of who will be coming to your website, what you want them to find, and why they will be compelled to take the next step. If any of those answers are missing, you’ll struggle to make an impact on your bottom line the matter how optimized your site is.


Generate Search Friendly Content Regularly

Making your website highly visible to search engine spiders is a good thing, but if you truly want to claim a top spot on Google, you’ll have to become a regular producer of fresh content. That’s partly because each new article or blog post you add to your site counts as another page to Google, and partly because searchers love content that has recently been posted.

Our most successful clients use editorial calendars to keep their content marketing plans on track. The more you can write and fill the web, the easier it’s going to be to bring in customers through Google.


Promote Your Website Away From Google

While this this guide is aimed at business owners who want to make the most of Google and search engine optimization, there are other places to promote your company on the internet. You can draw in as many customers (or more) using Facebook, Twitter, PPC ads, email, and other means.

Many business owners prefer to focus all of their fire on Google because the payoff is so large. However, the beauty of diversifying your campaigns is twofold. On the one hand, it keeps you from being completely dependent on search engines for traffic. And on the other, it gives you more ways to stay in touch with the prospects who initially find you through the search listings, making it more likely they’ll do business with you down the road.


Check Your Web Analytics and Refine Your Approach

Search trends change over time, new competitors come out of nowhere, and Google makes adjustments to its algorithms. For all of these reasons, you should be reviewing your web analytics on a regular basis to understand where your traffic is coming from, how users are interacting with your website, and what sort of improvements you can make going forward.

If you stay committed to producing content and refining your approach, you’ll get more and more visitors over time while turning a greater percentage of them into leads or buyers each month. In other words, your SEO campaigns will just keep getting more efficient and profitable. That should be the goal you’re working towards on a continual basis.


Are You Making the Most of SEO and Internet Marketing?

If you have been making halfhearted attempts at search engine optimization, or ignored it all together, now is the time to start being more visible on Google. Or, if you’ve invested time or money into SEO in the past but haven’t gotten results, this is your chance to make a fresh start.

The Kinetik IT team in Phoenix has the skills, tools, and experience to give you the website you need and help you stand out on Google. No matter where you’re starting from, we can create a workable and affordable plan that will help you bring in new customers month after month.

To get our creative team working for you, contact us today and schedule a complementary website review. We’ll take a look through your pages and, in just a few days, let you know exactly what it will take to take your company to the next level.

Why wait to start getting more leads and sales? Contact us now so we can put our experience to work for you!

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