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Open for e-Commerce—But is Your Website Ready?

It’s a simple question, but not so easy to answer: is your website scaled to your company’s needs? In a world where online giants offer one-click checkout and where nearly everything under the sun is available for purchase, mere mortals must find a way to compete. The key is in creating an enjoyable, efficient customer experience. 

Online consumers are fickle. Recent research from the RightNow Customer Experience Impact Report has found that,

  • 86 percent of U.S. adults will pay more for a better customer experience.
  • 89 percent of U.S. adults who’ve ever stopped doing business with an organization due to a poor customer experience began doing business with a competitor.
  • When asked specifically how companies can better engage with consumers to spend more, 54 percent said to improve the overall customer experience.

The takeaway is that customer experience—not just the product itself, price, or customer service—is a  key determining factor in measuring business success. Customer experience has its roots in both website and database design. If either of these is lacking, your business will suffer. To create an ideal customer experience, Tony Barbagallo, Chief Marketing Officer at Clustrix, stresses the need for a “a rock-solid, 100 percent fault-tolerant scale-out database that improves website availability.” 

In addition to a slowly-responding website, the lack of proper database design causes a lack of data integrity. This can lead to unwanted consequences such as duplication of records, missing information (data), and orphaned records. At Kinetik I.T., we design databases using primary keys, relationships, unique indexes, constraints, required fields and other objects. The end result is guaranteed data integrity.

Focusing on customer experience is a cornerstone of our success whether the project is simple or a large-scale professional ecommerce system. To ensure your customer has the best possible experience, we create clean, functional, captivating and easily navigated web interface designs guaranteed to help keep customers away from your competitors. To learn more about database and website design, and a wide array of other services and products, visit or follow Kinetik I.T. on Facebook, LinkedIn or Twitter.

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