By now, you’ve probably heard dozens of times that email is affordable, consistent, and effective. It’s arguably the best way to reach out to existing customers and prospects, especially when you want to generate quick sales.
But, the unspoken hurdle to email marketing success is developing and growing your list of subscribers. That involves taking steps to add names and email addresses to your database, but also ensuring your existing contacts don’t opt out of further messages. Here are a few tips you can use to accomplish both…
Put Your Signup Form in the Right Places
If you want people to register for your email newsletter, you should make it easy for them to sign up. Add small but visible forms to your home page, landing pages, and other high-traffic areas of your website. If possible, also include some of the benefits a viewer will get for signing up (see below).
Promote Your Newsletter on Social Media
If you’re using social platforms like Facebook and Twitter to attract potential customers, as so many marketers are, then you should promote your email newsletter on your profiles. You can give fans and followers the option of registering, of course, but also let them know about all the great content that’s being shared each week or so. You might be surprised at how many will decide they don’t want to miss out.
Offer Discounts and Special Offers
One of the most reliable ways to attract email newsletter subscribers – not to mention boost the profitability of your website – is to offer discounts, coupon codes, and other specials within each message you send. That doesn’t just give buyers a reason to stay on your list, but also creates a sense of urgency when your newsletter arrives. They want to open it immediately to find out how they can save, so they start to look forward to your marketing.
Use a Reliable Email Service
It’s amazing, but they are still many businesses using email delivery services that don’t ensure all of their messages are getting through. Is it really worth it to save a few dollars a month if it means your subscribers never see your newsletter in the first place because it gets caught in their spam filter? Invest in the right kind of service (like MailChimp or Constant Contact) and work with a creative team who can help you to configure it correctly.
Keep Your Messages Short and Relevant
Remember, growing your email list is about adding new names and keeping the ones you already have. With that in mind, its a good idea to keep your newsletters short and relevant to your industry or audience. Also, try to stick to a regular publishing schedule. If your subscribers feel as if they are being bombarded by random offers at unpredictable times, they may decide to opt out and avoid the hassle of reading your unfocused messages.
If you need help with email marketing, or web design and Internet marketing in general, be sure to reach out to a member of our team today to set up a free consultation. We are here to help, and look forward to working with you!