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More Users Are Going Native

Americans spend more time looking at mobile apps than they do watching TV reads a headline from Tech Crunch.  When watching TV accounts for 50% of leisure time in the US, that stacks up to A LOT of mobile viewing. The demand for mobile engagement has grown so rapidly that 90% of mobile apps have appeared in the last three years as the leading digital platform according to a research whitepaper on The 2016 Mobile App Report. Paying attention to these numbers are important, not only for us as a web tech service company, but also for you as a business owner. 

Let’s say you’ve upgraded your company site from a static boring brochure to a responsive design that looks and functions well on a tablet and a phone; you’ve done the first major step in engaging modern technology. (BTW, if your site isn’t mobile friendly by now, then you are alienating your customers and losing business!  Let us know and we’ll fix that for you. )  If your developer did a good job, you will see a boost in page rank, visitors, and maybe even conversions. What if you could increase your brand loyalty and engagement level by 27%?  


Mobile or native apps are not to be confused with web apps. The conversion of your static site to a responsive design so that it looks good on smaller devices is a web app.  It usually includes some coding to show specific information that your users want to see immediately by getting rid of the fluff.  A native app takes your web app to the next level by giving your users distilled information they want within seconds.  For instance, your app can encourage repeat customers by putting them on a waiting list for a haircut or to pick up a takeout order.  You could have push messages that send a text to your customer’s phone letting them know their dry cleaning is ready.  You could deliver coupons and accelerate customer service contact to your company that customers will surely appreciate.  Your branded mobile app becomes a complement to your responsive website and brings your business brand into the light with major economic dividends.

A native app doesn’t have to be difficult or expensive, but it does have to make sense for your user’s needs. Kinetik I.T. has been developing software solutions for clients of all sizes in a wide range of industries.  Native / mobile apps are just part of what we do.

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