Social media is everywhere, and studies show the average American likes to visit sites like Twitter and Facebook on a daily basis. So, that means social media marketing must be incredibly important to your online marketing plan, doesn't it?
Or, to get closer to the point, does being successful on social media necessarily indicate that you are well on your way to Internet marketing profits?
A lot of companies are asking themselves that very question, as they pour lots of time and money into things like sponsored tweets, viral campaigns, and other distinctly social tools. On the one hand, they're putting their faith into the power of social networks; but on the other, they are very aware of the fact that few companies have been able to show a definite link between successful social marketing and real bottom-line improvement.
So, how do you answer this question for your business, and determine whether you should be pouring resources into social media marketing? Here are a few guidelines to help you:
- First, it's important to note that most businesses should be taking advantage of some form of social media, even if it isn't advertising or extensive campaigns. It's a great way to communicate with customers and meet buyers one-on-one, so you don't want to miss out on that opportunity.
- Next, consider treating your social profiles as you would any other Internet marketing tool (such as a banner ad or pay-per-click campaign). You wouldn't spend money on those without tracking the results and seeing what you're getting in return, so don't do that with social media, either.
- And finally, you shouldn't put an inordinate amount of time and energy into anything that you aren't sure is going to pay off. Feel free to experiment and work at your social profiles, but don't do it at the expense of email marketing, search engine optimization, and other proven means.
If you're looking for the right online marketing mix for your business, why not let the Kinetik team of experts help? Call us today to arrange for a free consultation and see what we've been able to do for other companies just like yours.