Given that social media marketing has been around in
earnest for a several years now, you would think there wouldn't be a lot of rules or
guidelines to follow, and for the most part there aren't. But when it comes to
getting the word out about your company on Facebook, Twitter, and LinkedIn,
there is actually one ironclad principle to stick to: being boring, overly "corporate," or mundane is the kiss of
Why? Because the men and women who typically use social media
sites – no matter what age they are – are already savvy to all kinds of
advertising. They've lived through Super Bowl spots, Internet pop-ups, stealth
marketers, and enough variations on print, radio, and TV solicitations to stop
the shopaholic in his or her tracks. We've even gone through spam. When they go
on to social networking sites, it's primarily to see how friends and family
been doing, or even to ask for advice and products, but not to be sold in a
That means you have to promote yourself, your business, and
whatever you’re offering in an entertaining way, or at least one that can
attract enough attention to compete with the dozens of other things that can be
immediately clicked on. It's okay to talk about great savings, but you'll get a
lot farther if you can wrap it in some kind of joke, photo collection, or fun
Does this mean you should sell out your marketing plans and
just hope that people will reward your creativity with their attention and
business? Absolutely not. What it means is that you're in the same boat as
every other company on the face of the earth: dealing with a public that's
tired of boring marketing messages and wants something more. You should still
envision your offers in the same way, just be sure to wrap them in a package
that's a little more entertaining.
For the past few decades, it's been getting harder and
harder to convince people to buy if you have an uninteresting message. With
social media, the only thing that's changed is that it's harder to run from
Using discounts to attract customers, or at least boost sales in the short term, is probably one of the oldest tricks in any marketer’s book. It's such an easy and obvious tactic that anyone should be able to use it to boost revenue in a heartbeat… right?
That's mostly true, but there is a problem with the "sale pricing" system that a lot of companies are discovering in the digital age – namely, that if you have sales too often, customers will stop buying at times when you aren't having a sale. In other words, buyers quickly learn that there's no reason to pay full price if they know another discount is right around the corner.
You see this frequently when businesses start inventing holidays as an excuse to discount their prices, or when a certain "last-chance" offer comes around again and again. In those situations, there is no reason for a potential buyer to pay any attention. After all, even if they don't buy now, another discount or occasion is sure to be right around the corner. The last chances never seem to end.
How do you avoid this kind of problem in your own business? The easiest way is to simply schedule your sales and discounts well in advance, and to make sure that you aren't having more than a few a year. Additionally, you should ensure that when you make a "last-chance" offer to customers, it's really the genuine article.
Discounts might be good for boosting sales, but they can also kill your long-term profitability if you don't think carefully about when, how, and why you discount. Keep that in mind before your sale prices become permanent.
Kinetik IT thanks everyone, including our staff who contributed toward making Christmas a great experience for a family in need. This year we were able to provide a single mother of four children with many things they needed and wanted, such as shirts, jeans, shoes, bathroom and grooming supplies, toys and season passes to Sunsplash water park.
As a company we love to share our good fortune as a successful business with community charities.