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In our experience, search engine optimization is wildly popular with small business owners because of the potential to bring in thousands of new potential customers from Google, Yahoo, and Bing every day.

However, you can't miss the forest for the trees. As great as SEO is, there are still some pitfalls to avoid. Clients tend to think that it's all about getting to the top spot on Google, but there's a little more to it than that. Here are two things you absolutely can't overlook when it comes to search engine optimization:

You have to start with the right research. Being on the first page for a keyword is great, but only if it's one that can ultimately bring you customers. We see far too many online marketers concentrate on words and phrases they think will bring lots of traffic, when what they should be focused on is finding the right set of visitors who are likely to buy.

Your landing pages still need to be persuasive for buyers. Just as bringing the wrong sets of visitors to your site will not help you sell anything, neither will bringing the right ones if you can't give them compelling reasons to do what you want them to. Search engine optimization is valuable only if it leads to action. Don't forget that and fall into the trap of thinking that a whole lot of traffic will automatically translate into an unimaginable number of sales… it doesn't always happen that way, especially if your web pages aren't well-written and designed. 

While the variety of social media outlets we use on a daily or weekly basis have changed how we communicate, email is still the method of choice in business. And it’s used a lot: according to the Radicati Group, email is still the predominant form of business communication, with over 100 billion business email messages sent and received each day in 2013.

For business, email is the primary way to communicate, and having a well‑formed email signature and maximizing its effectiveness is a boon to any type of business entity. When contacting clients via email, there are some best practices to construct an effective signature, keeping in mind the preferences of both the recipient and the email client.

Begin the email signature with an accepted signature delimiter: essentially two hyphens together, this element helps email clients recognize the separation of the body of the email from the proceeding signature lines. 

A good signature will include the individual’s name, company, position or title, and contact information. Lines of text in a signature are better kept to three lines, and 72 characters per line, which generally eliminates text wrapping to the next line. With so many ways to make contact, it’s best to choose one or two to use in the signature—having several options may feel overwhelming.

When using graphics, it's best to have an absolute URL graphic, meaning the graphic should be pulled from the server. For instance, the logo or any icons in a signature should be located on the company server, and then be linked in the signature using the actual URL to that.

It’s important to note that, for some email clients, more than one image for every 40 words can be flagged and end up in the spam or junk folder, so using an appropriate amount of images will ensure messages arrive in the client’s inbox intact.

Located in Phoenix/Scottsdale, Arizona, Kinetik IT is a full-service information technology and Internet services provider, offering a wide array of technology and internet strategy solutions, as well as sound advice.  To learn more about services and products, and to stay up to date with Kinetik IT, visit www.Kinetik-IT.com or follow Kinetik on Facebook, LinkedIn or Twitter.

The idea of reducing your company’s carbon footprint is nothing new; in fact, “greening” started way back in the 1970s, and some would argue the movement began more than a century before that!  As the world becomes more connected and informed, we understand better than ever how important it is for each and every one of us to do our part in protecting the environment.  At Kinetik IT, we are passionate about our role as environmental stewards and making a difference in our environment. We want to help change the world, one client at a time.

We do this in big and small ways.  First, we take care with our everyday activities – by working with our staff to create a paperless work environment, by recycling, and by controlling our waste, energy and water usage. We also commit in bigger ways – by donating a percentage of our gross revenue to eco-friendly projects and eco-supporting organizations that our clients are passionate about.

It’s a partnership.  At Kinetik IT, we contribute a percentage of the gross amount paid by the client to eco-friendly projects or eco-supporting organizations chosen by the client.  Clients choose from the organization we regularly donate to, or provide us another of their choosing.  Organizations we’ve donated to include the following:

To learn more about services and products, and to stay up to date with Kinetik IT, visit www.Kinetik-IT.com or follow Kinetik on Facebook, LinkedIn or Twitter.