As industry becomes more reliant on connectivity, business needs and those of employees and customers are also evolving. Along with this evolution, web-based database applications have become the medium for the next century.
AppStorm describes a web app as an application utilizing web and [web] browser technologies to accomplish one or more tasks over a network, typically through a [web] browser. More specifically, an app utilizes computer software designed to help the user to perform singular or multiple related specific tasks, using Web technologies like Flash, Silverlight, JavaScript, HTML & CSS, Java, various other programming languages and other computer technology intended for the use across networks.
How can a web app provide more functionality and customization to your business? 
· Compatibility: Unlike many desktop or smartphone applications, web-based choices are far more compatible, regardless of platform. The customer can access the app via web browser, usually without installing additional software. making your audience far wider than it might otherwise be.
· Scalability: The world of business is changing fast, and so is the size of your company. It’s tough to predict where you’ll be and when you’ll get there, which makes scalability essential. You need a system that can grow and change with your company, and custom web applications can do just that.
· Everything You Need, Nothing You Don’t: When you’re dealing with an off-the-shelf solution, you’re getting lots of things that may not match your specifications. Custom web application design means your needs are the primary consideration from day one of project development. The entire application is built to meet your needs, and that means you’re going to have something that does exactly what you demand from the moment it is released.
· Time Savings: Imagine automating a vital yet time-consuming process – what could you do with the time you save? Custom web apps offer the ability to change your company’s daily tasks, increasing your company’s productivity and efficiency with a single web application.
· Financial Savings: Automation of your business processes or tasks will provide you with substantial financial benefits in the long run.
While the idea of customization may sound daunting to the owner of a smaller business, a web app specifically designed with your business needs in mind can automate helpful and engaging tasks, like alerting customers of new product releases or price changes, forwarding web-generated leads to sales representatives, even conducting business any time, anywhere, in any language and currency, through any distribution channel.
A web application designed and developed by Kinetik I.T. will keep your employees and clients informed while building credibility. Many of our clients have experienced a measurable return on investment by implementing web-based solutions.
To see examples of custom-designed web apps and learn how they’ve helped several of our clients, please visit our online portfolio.