Statistics clearly state the case: nearly 100 million people use the mobile web daily, and smartphones are outselling PCs faster than ever. Transitioning to include your business site on the mobile web is a must.
So, how does your current website look on a mobile browser? If it’s not designed with optimized mobile settings, the aesthetic may not carry over well to a smaller, handheld device. Aside from a poor user experience, a sub-par mobile site can compromise the look, feel, and content of your company’s website, negating the time and money invested in developing thoughtful messaging and concise branding.
The simple fact is that, due to the limited amount of space and generally slower connection speeds, a mobile design needs to be both more simply designed and more task-based than the standard companion website. Here are a few reasons to consider this shift to a mobile-optimized site – sooner rather than later:
- Appearance: Your site’s design probably does not look as good as you think it does. Mobile web emulators abound online, offering an easy way to view your site across devices. Type in your URL for a glimpse at what potential customers see – does it offer the user experience you’d like customers to have? If not, it’s time to develop a mobile site.
- Lagging behind: Chances are, your competitors already have a mobile site. Even if they were not early adopters, the biggest companies in every industry have a mobile site, and it’s a sure bet that your competitors are in that mix.
- Increased traffic: Mobile sites mean better SEO. Google is bent on ensuring searchers have the best possible experience, and while no one is saying exactly what that entails, it’s certain that mobile sites for mobile users factor in somewhere, so capturing those who are looking may mean you have to go mobile.
You need only look around – to see the multitudes using phones to read, shop, and research – to understand how necessary a mobile website is for today’s business. Kinetik IT has been offering Phoenix businesses web and I.T. solutions, including mobile sites, that will enhance profitability for years to come. To learn more about services and products, visit www.Kinetik-IT.com or follow Kinetik on Facebook, LinkedInor Twitter.