Are you sick of seeing visitors come to your website without
completing a purchase, signing up for your newsletter, or otherwise taking
action to further a sale? Do you have plenty of searches and social visits, but
too many bounces and too few revenue-generating results?
If so, you might need one of our seven proven tactics for
massive website conversions. Let’s look at some tools you can put to use in
your business today…
#1 Better
Traffic-to-Landing-Page Alignment
Wherever your web traffic is coming from, visitors have
something on their minds when they arrive on your website. Keep those “pain
points” in mind as you put your landing pages together. The more a potential
customer identifies with your marketing messages, the easier will be for you to
persuade them to take the next step.
#2 Instant Discount
Codes
It goes without saying that price is a big consideration for
a first-time customer. They want to get as much as they can for the lowest
possible price. By offering instant coupon codes for new customers you can
sometimes nudge otherwise-reluctant buyers forward so they feel comfortable
placing their first-order on your website.
#3 Customer-Focused
Information Offers
In situations where there is a big purchase or decision to
be made, you can’t always persuade a prospect to take a huge step all at once.
What you can do, though, is offer a
very targeted piece of information (like a downloadable e-book or video) that
helps them to see the value of what you have to sell. That gives you a way to
follow up with them again later and get them thinking about your solutions.
#4 Targeted Video
Testimonials From Customers
Online marketing can present you with a catch-22 situation.
On the one hand, your content has to be compelling if you want to generate
results. But on the other hand, if your content is too good buyers will be skeptical of your claims. By showing them
video testimonials from other real customers you can break through their
hesitation and allow them to move forward confidently.
#5 Money-Back
Guarantees on Your Products
Just like testimonials, money-back guarantees help
prospective customers to remove some of the perceived risk from a transaction.
If they know they can recover any cash that has been spent in the event that
they aren’t 100% satisfied, then there isn’t much of a reason for them to
hesitate in buying.
#6 Dynamic Content
and Individualized Offers
It’s easier than ever to integrate dynamic content into your
website. These could be pages, offers, or even pop-up ads that change based on
browsing history, shopping cart behavior, etc. Given that no two buyers have
the exact same needs, integrating that kind of individualized approach to your
marketing can be a huge boost to conversion rates.
#7 Retargeting Ads
That Give Buyers a Second Chance
Internet marketers are starting to realize what great
salespeople have known for decades: that “no” usually isn’t a final answer.
With retargeting ads, you can give buyers additional chances to come back to
your website even after they’ve failed to convert on the first visit. In some
businesses these campaigns can triple or even quadruple conversion rates.
Ready to Boost Your
Website Conversions?
If you want to see more visitors coming to your website –
and turn more of those visits into sales opportunities – you need a creative
team that understands what it takes to generate real-world results you can see
in your bottom line. Contact Kinetik IT in Phoenix today to schedule a free
consultation!